Is John F Kennedy's Ethos In Jfk Inaugural Address

483 Words2 Pages

President John F. Kennedy, in a news conference held on April 11, 1962, asserts that the rising prices in steel are beginning to threaten the welfare of the American citizens. He reminds the people of the events going on at the time in America, and then lists the possible solutions that could be done to prevent the rise in steel prices, and the hope that they will be brought back down. Throughout the speech, he uses logic to lay out the problem and the potential solutions, as well as a calm tone and ethos when discussing where he is getting his information from and who is working on the solution. His intended audience is the members of a news conference, and he hopes to appear calm and in control. Kennedy begins his speech by listing statistics, …show more content…

He states that there is no "justification for an increase in the steel prices" (lines 46-47), but that the Administration was working toward preventing a more unnecessary increase in prices. This line of logic helps make the situation seem less dire and more in control, which was Kennedy's goal. Kennedy also uses ethos in his speech when discussing the authorities in charge of solving the problem of rising steel prices. He mentions the Acting Commissioner of the Bureau of Labor Statistics, who claimed that the employment costs in 1961 per unit of steel output "were essentially the same" (line 61) as they were in the year 1958. In response to this, Kennedy claims that the Department of Defense is "reviewing its impact on their policies of procurement" (lines 92-93), and that Members of Congress were planning "appropriate inquiries" (line 95) into how the prices reached this level. He also mentions how they were looking to "protect the public interest" (lines 97-98). Throughout the entirety of the speech, Kennedy manages to maintain a calm tone, one that would soothe any fears people may have due to the rising