In the concluding 2000’s, Amazon created the Kindle Fire tablet in 2011 which was aimed at Apple’s iPad. The following year in 2012, they acquired Kiva Systems for $775 million, a robotics company that creates robots that can move items around warehouses. Let’s not forget the new distribution centers they generated in Texas, investing more than $200 million dollars and creating more than 2,500 jobs. In 2013, they announced plans of Prime Air, a drone delivery to satisfy shipments within hours. Moreover, the company went international and launched their services in India. And in the year after, in 2014, the discussed plans to construct the Echo. The Echo is a voice command device to keep them in the top tier for electronic device. However, they did release the Amazon Fire. This became a very popular device. Using the Amazon Fire device eliminated the need for outside services such as cable. Ultimately, people only needed internet services to watch television. …show more content…
With such a successful outcome, Amazon opened its first physical location in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves. Soon after, the company crossed over into food services. They released Amazon Restaurants. The service delivers food from nearby restaurants, for Amazon Prime customers in Seattle. It would subsequently be rolled out to many other cities. Amazon dedicated 2016 to the Drone. Prime Air made its much-anticipated debut. Amazon Prime Air made its first delivery in Cambridge in the United Kingdom. The successful delivery was announced a week later, on December 14, along with video as