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Kmart Target Audience

385 Words2 Pages
The intended target audience for the commercial would be young adults to middle aged consumers, around the age of 19 to 44, who are looking for an easier way to get their goods. They are consistent Kmart shoppers, who are very tech savvy and would find shipping their purchases to their house as the perfect alternative to shopping in store. The “idea” behind the ad is to use humour to engage and entertain the consumers who would be watching the advertisement. The idea is to hopefully educate/convince the consumers to purchase their items online and get them shipped to their house. This idea works well because Kmart is discount department store and those looking for a good deal would appreciate a silly yet effective joke. The humorous jokes push
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