Kmart's Merger

177 Words1 Pages
Marketers encounter the ever-challenging task of designing and managing their existing loyalty programs, that will continue to be attractive to customers (Ha & Stoel, 2014). Kmart continues to do well at keeping their customers happy. Kmart have a large variety of items with reasonable prices, that allow them to be budget friendly. The opportunity to earn loyalty points through purchases, can accumulate and eventually add up to an attractive discount of future purchases. These accumulative points through purchase items, keeps the customers coming which builds dedicated consumers. I was aware of that the Kmart merged with Sears, several years ago. Through your post, I was able to learn that Kmart also merged with Shell. The merge was an