KYOU Beauty Salon is located alongside a small cluster of businesses in Chinatown, Las Vegas. Its location is nearby a business named Lee’s Sandwich Shop, who they’ve collaborated with to boost sales. Lee’s Sandwich Shop provides their customers with KYOU’s promotion cards, and KYOU does the same to help promote Lee’s. A variety of economic, demographic, and socioeconomic factors affect the customer frequency of KYOU Beauty Salon. Home to a population of about 186,632 people within Spring Valley, Las Vegas Metropolitan area has numbers ranging around 2 million which is perfect in conjunction with KYOU Beauty Salon location in a cultural corridor. Within proximity to Chinatown Plaza which draws residents of all Las Vegas, with restaurants …show more content…
The rest of the population consists of 33.1% Hispanic, 10.1% African American, and 5.8% Asian. Yet, within Spring Valley (below is Spring Valley’s Ethnic distribution), there is an 18.7% that have an Asian heritage, combined with the cultural corridor mentioned earlier that brings tourists to the locations vicinity, Chinatown Plaza brings in a respectable amount of KYOU Beauty Salons target market, giving KYOU Beauty Salon an advantageous geographical location. About 55% of the population of Las Vegas is between between the ages of 21-54, giving KYOU Beauty Salon a wide pool to target. Especially in Spring Valley, where the median age is 32.1. Below is an age range of Spring Valley, where green is native born and blue is foreign born, and promisingly, 8% of foreign born and 19% of natives fall in KYOU’s age target of 18-34, this in combination with the niche location of Chinatown and of the diverse culture heritage under around 1,089,760 females in the Las Vegas metropolitan area, KYOU can benefit greatly within its …show more content…
We conducted general research on KYOU Beauty Salon by utilizing its official website. From the site, we discovered information about its wide array of services, its employees, and general information about their service promoted and price range. We’ve also looked at their competition within the vicinity, and viewed their services and websites to determine what KYOU has to do externally as well as internally. Furthermore, we found regulations in Nevada regarding employment but found that the information provided did not address engagement or satisfaction in a way that would be beneficial; however, we did find certain factors in employee dress and acceptable action regulations that may deter their work engagement. Furthermore, a member of our group helped promote KYOUS as a beauty queen on its opening and remains a good relationship with the salon. The salon therefore provided us with knowledge on the daily routine of the staff and has allowed us to conduct the interviews mentioned below, thus giving information to help fix said