ipl-logo

Case Study: Ulta Salon, Cosmetics And Fragrance

494 Words2 Pages

Ulta Salon, Cosmetics & Fragrance

Overview

Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)

Mary Dillon has served as CEO since 2013, beginning her journey with Ulta Beauty at the start of the company’s aggressive expansion (Holmes, 2016). She has helped the company transition very well from its previous leadership and has also done her part to ensure Ulta’s continued progress and success. According to Walter Loeb in an article on Forbes.com (2016), Dillon was recognized as a Power Player by the National Retail Federation Foundation in January 2016, and is “committed to strengthening Ulta’s brand awareness by utilizing digital, social and broad scale advertising to drive brand …show more content…

Ulta Beauty’s stores and website both offer more than 20,000 products from over 500 brands, according to the company’s 2015 annual report (p. 2). Ulta Beauty also offers in-store salon services, something not typically offered by competing retail stores. In addition, the company has shown a deep commitment to its customers, 18 million of which the company claims are active members of its loyalty rewards program (Ulta Beauty, 2016 p.

Show More
Related
303 Words | 2 Pages

A wide variety of brand names included. A few recognizable names include Nike Golf, Pandora Jewelry, and Tommy Bahama. Susan McGalla is the perfect for this project. She was formally the President of American Eagle Outfitters and CEO of Wet Seal. Susan McGalla

Read More
930 Words | 4 Pages

The employees prepare weeks in advance by signing up customers to attend these events. According to “Meet Ulta's Beauty Enthusiasts”, Ulta believes the company’s ambience is about a mindset, not a demographic. Guests are a top priority and the rituals they have prove

Read More
204 Words | 1 Pages

LickBase Norte Chico is a civilization that is found in Peru near the coasts (1). This civilization flourished between 13 B.C.E and 18 B.C.E (1). This site is believed to be one of the oldest sites in the Americas, showing types of sophistication, fishermen and farmers (2). The people of the Norte Chico mostly got their food from farming and fishing (2).

Read More
213 Words | 1 Pages

“I am proud of anybody who can make it that long in a world full of different things happening. The brand should be proud of this and they are an inspiration to me to one day be this big.” The

Read More
89 Words | 1 Pages

Target was fined by the EPA (Environmental Protection Agency) Because Target was failing to stop the percentage of pesticides used in it’s products. On Dec. 9th 2010 28 workers making clothes for Target and other companies were killed in a fire in Bangladesh and Target has never responded about the incident since. Target ended its use of endangered tropical furniture for their outdoor and child furniture. The Campaign for Safe Cosmetic showed a report that they tested Targets bath products and 23 out of 28 contained a hazardous chemical.

Read More
596 Words | 3 Pages

New York, October 28, 2015 – today NBC Universal’s Telemundo has announced the appointment of Stepanie Braidy as their new President and Chief Executive officer, making Stephanie the first female to hold the position of CEO in Telemundo’s history. Stephanie has served as the senior director of marketing and promotions for the past 7 years. She will assume responsibility on Monday November 2nd and will succeed Joe Uva, who due to old age has decided to step down. During her time at Telemundo, Braidy has been responsible for developing the network’s community outreach and ratings through the use of her strategic marketing efforts.

Read More
1732 Words | 7 Pages

Since then, the company has continued to expand and now has over 175 stores around the world. While the company continues to bolster its sales, it remains true to its colorful roots. They have a large online presence with 2.2 million followers on Instagram alone. Recently, Kate Spade has filled the affordable luxury market with high quality goods, at prices affluent shoppers can afford. III.

Read More
650 Words | 3 Pages

Started in 1990, Ulta Beauty has grown to hold 4% of $127 billion beauty market by providing customers with ‘All Things Beauty, All In One Place’. Ulta Beauty offers different services and products ranging from cosmetics, fragrances, salon, and skin. Altogether, Ulta has over 20,000 products, 500 brands, and 400 vendors. With this. Ulta beauty has become the largest beauty retailer in the U.S. and plans to expand each year by adding 100 new stores until they reach their goal of around 1,700 stores in the US.

Read More
764 Words | 4 Pages

Mary Teresa Barra, CEO of GM, is a business superhero! She lives her days as the CEO of GM and her nights as wife & mother. Mary is married to her partner in crime and together they have two little sidekicks. “Under her leadership, GM is driving to become the global industry leader in automotive design and technology, product quality and safety, customer care and business results.” She is an ideal business woman who we can all emulate.

Read More
1367 Words | 6 Pages

Introduction Sephora was first founded in Paris 1969 by Dominique Mandonnaud who made a daring change to the way perfume and cosmetics were sold, letting the consumers try before purchasing. Instead of having sales representatives at the counter, Sephora had beauty advisors stationed at the counters to offer advice and ideas to each individual. Over the years Sephora has grown mightily, boasting over 2000 stores worldwide and employing an estimated number of 25,000 employees. To uphold the top spot in the market, Sephora has constantly rolled out new products into their stores with outstanding innovations, making it hard for their competitors to follow.

Read More
1588 Words | 7 Pages

1 Introduction LVMH differentiates itself from the competitors for many a reasons. The prominent of them include leadership, well recognized brand, and a prioritizing on tradition of innovation. These are goals that have been designed by CEO and Chairman Bernard Arnault. The brands show resilience to the economic recession, as sales and profit have not been affected much.

Read More
1715 Words | 7 Pages

Resource based view is the tool that is used in order to evaluate the resources that are important for the organisation to make their performance effective. It is regarded as a significant approach that is used by the organisation towards attainment of competitive advantage. The aim of this paper is to evaluate the resource based view literature and then applying the knowledge on the evaluation of a case study organisation. The selected organisation is Zara Fast Fashion, which is analysed with the help of use of RBV towards achievement of sustainable competitive advantage. The theoretical concepts of the resource-based view is analysed and applied on Zara as a real world example.

Read More
767 Words | 4 Pages

The Marketing Strategy Behind the Success of Chanel’s N˚5 Fragrance INTRODUCTION Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real innovator on the market.

Read More
1225 Words | 5 Pages

It has developed over 8000 products which are available around the world. In Fortune Global 500 Nestle was listed no.1 as the most profitable company in the all

Read More
1741 Words | 7 Pages

As of June 2006 it in 64 countries and regions worldwide opened 2899 stores, a total of 8 of its apparel retail brands, including ZARA, Pull Bear, Kiddy and 's Class Massimo, Dutti, Bershka,

Read More

More about Case Study: Ulta Salon, Cosmetics And Fragrance

Related Topics

Open Document