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Lakme Mission Statement

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Lakme is Indian cosmetic brand which is now owned by Hindustan Unilever limited run by CEO Anil Chopra .Lakme started 100% subsidiary of TATA OIL MILLS in 1952 , Our Prime Minister Jawaharlal Nehru was concerned that Inidan women were spending lot of money on foreign beauty products so they personally requested JRD TATA to manufacture them in India .
Lakme vision :
Lakme products touch the lives of over 2 billion people every day whether that 's through feeling great .
A clear direction :
The four pillars of vision set out the long term direction for the company :
Lakme work to create a better future every day
Lakme help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
Lakme will inspire people to take small everyday actions that can add up to a big difference for the world
COMPETITOR ANALYSIS
Competitors of Lakme like Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon
Modi slugging out to chamber, Maybelline & Avon with the foremost part of the international brand sector as well as L’Oreal. Revlon holds the 80% of market share in the Premium range.
But, Lakme has a wide range of products and prices overall the market Leader in the color cosmetic.Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that.
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