Liberty Mutual creates an ad to persuade viewers to switch to their insurance. The first rhetoric technique used is pathos when Liberty Mutual says, “You totaled your brand new car. Nobody’s hurt, but there will still be pain.” People have either been in an accident and understand the emotions involved, or they have not and worry about what will happen in an accident. The emotional response is fear over the rising payments, and regret over being in an accident. They then combine logos with pathos by stating, “It comes when your insurance company says they’ll only pay three quarters what it takes to replace it [the car]. What are you supposed to do? Drive three quarters of a car?” The logic is that someone can not replace a car for less than