Compare And Contrast State Farm And Allstate Commercial

The United States requires every driver to own car insurance in order to drive legally. The problem, however, is choosing the right one. Two of the major car insurance companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to visually demonstrate the risks drivers experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To adequately endorse their products, Allstate and State Farm

In the Allstate commercial, Dean Winters, a well-known actor, is a part of the commercial (“Blind Spot Commercial | Allstate Mayhem” Internet). Winters, well-known for his acting and overall noble character, is able to make the commercial more convincing to the audience. Most people will trust the content in the advertisement because they are familiar with Winters and his previous work. In the State Farm commercial, State Farm connects their past experiences to the audience's moral beliefs. For example, two different situations are present to prove that “State Farm knows that for every one of these moments, there's one of these” ("’Jacked Up’ | Commercial | State Farm®” Internet). By saying this, State Farm is saying that they understand everyone's problems and that they will help them going forward. This would appeal to the ethics and morality of the people because they are showing that they care for every client. To conclude, Allstate uses the credibility of a famous actor to show that Allstate is a trustworthy car insurance company. State Farm, on the other hand, provides sympathy and understanding to show their moral value. Both of these commercials are able to appeal to the ethical and moral values of the audience by incorporating these things in their commercial in an effective way. Then, to provide details of why one should switch

Near the end of the Allstate commercial, Dean Winters sneaks in that if one encounters an accident with “Their cut-rate insurance,” they would have to pay for it out of their own pocket. By sneaking this in the commercial, this helps imply to the audience that Allstate offers better plans than other car insurance companies. Dean Winters also states that if one switches to Allstate, one could “Save money and be better protected for mayhem” (“Blind Spot Commercial | Allstate Mayhem” Internet). By doing so, people are more likely to consider Allstate when looking to change car insurance companies. State Farm demonstrates logos through cause and effect. After the man in the commercial gets his car broken into, he has to go to his insurance company. Because of the problems that drivers may face, State Farm states their purpose is “To help life go right” ("Jacked Up’ | Commercial | State Farm®” Internet). This State Farm motto lets the audience know that no matter how crazy a situation is, State Farm will be there. This quote appears logical because everybody wants their life to run smoothly and that is exactly the motive of State Farm. To compare, Allstate applies logos nonchalantly in the commercial, while on the other hand, State Farm creates a cause and effect situation to show a logical appeal to the