This is important in driving traffic and creating awareness of the availability of online purchases, which is convenient to most people. Therefore, the customers will not have to travel to the company’s physical stores since they can easily make purchases from the comfort of their
Ecommerce have enable customers to not have to leave their home to shop. Morganosky and Cude (2000) found that online grocery shoppers rank convenience and time saved as the primary reasons for shopping online (Hansen, 2008). Online shopping has increased over the years and will continue to rise as technology are getting better.
Internet is used everywhere in today’s world. In US many people are making purchases online and beginning to take advantages of the online shopping at their fingertips and convenience. Online shopping has changed the way we shop in today’s world. Gone are those days when people had to wait in queue on special occasions. Today consumers can buy almost anything at any given point of time.
2. Digital Commerce Goods and services bought and sold electronically on the internet such as, advertising that supports this, including promotions, prices, obtaining and keeping customers, etc. Technology users need to understand that a large share of market economy is being done electronically (Ribble, 2011) (Gartner, n.d.). 3.
All companies can gain essential types of benefits from e-business. First, value enhancement for one or more of a company stakeholder groups. Second, lower cost of providing goods and services to the marketplace. Creative e-business innovation can lead organization to improve value chain interaction and possibly even to reconfigure the value chain. In addition, e-business can be used to extend existing product and service lines to new customer, for example, people who have never physically visited a company but the read about though Web searches.
Introduction As a marketing manager it is imperative that the knowledge of the 4P’s (price, product, promotion, and place) is always on the forefront, especially when it entails “putting the right product in the right place, at the right price and at the right time (Martin, 2014)”. The author has been given the role of a marketing manager for a retail store where they are to use the marketing analysis presentation given by the team to identify which basketball would be chosen for marketing as well as, which would sell the most? Second, the marketing manager will use the marketing analysis presentation survey to provide an outlook on the customer’s purchasing behavior? Third, the marketing manager will explain how the promotion activity
Introduction The power and utility of the internet is common knowledge to literate people. It has fundamentally shifted the economic land scape to such an extent that its era is dubbed the new economy (Turban et e, 2011l). At the heart of this new economy is e-commerce. E-commerce is simply doing business online. Amongst the companies at the pinnacle of the new economy and more specifically e-commerce is Amazon.
To Buy or Not to Be - Nike Nike is considered to be the world’s largest designers, marketers and distributors of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike was founded as Blue-Ribbon Sports in 1964 by Bill Bowerman and Phil Knight. The company completed its initial public offering (IPO) of Class B common stock in 1980. Ten years later the company opened its first NIKETOWN store in Portland, Oregon. The e-commerce revenue grew 55% in fiscal 2015 to over $1 billion, fueled by an expansion to new countries and supported by experience-enhancing infrastructure investments.
Yes, ordering online is convenient. Now days we commute to work, work long hours and rush to commitments ranging from family, friends, church, work, etc. We may make those commitments and get to our jobs on time, but we certainly don 't have the time to return those items if we have a deadline. Customers also run the risk of double charging, and the possibility of receiving the wrong product. Customer get retorts such as "we had computer problems".
Thursday, Jan 11 >Please describe the three phases of evolution of the supply chain concept. How will e-commerce influence the next phase of supply chain management in the future? The first phase of evolution started in 1960’s with the development of physical distribution concept that focused on a firm’s outbound logistics system. This system recognizes the relationships between different activities like transportation, inventory requirement, warehousing, packaging, material handling etc.
The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
E-tailing represents a form of in- home shopping and the major non-store channel (Levy and Weitz, 2007). Wang and Head (2007) highlight that the internet is increasingly being viewed as a tool and place to enhance customer relationship. According to Weitz (2010), e-tailers are using technology to convert “touch-and-feel” attributes into “look-and-see” attributes. Today’s e-commerce landscape is characterised by very high competition (Belanger et al., 2002) and a marketplace is changing at a very dynamic pace (Keen et al., 2004;
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
