Logos In Malcolm Gladwell's 'The Tipping Point'

The Tipping Point by Malcolm Gladwell is about three rules of an epidemic. These rules are the law of the few, the stickiness factor, and the power of context. From all of this, there is one main point and purpose. The purpose is to have people understand the answers to these questions “Why is it that some ideas or behaviors or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?” (Gladwell, 14). This is the purpose as the author directly states that this is the purpose. To get to the answers to the previously stated questions Malcolm Gladwell uses logos. Logos is the appeal to logic. Logos is used in arguments by the use of facts, evidence, reason, or statistics. Malcolm

When Revere went around the towns to inform people about the British the people believed him. Revere was a “Maven” when it came to the knowledge of what the British plans were “He was also actively engaged in gathering

The argument can be seen as a proposal. A proposal is asking a question like “Now, what do we do about all this?” (Everything’s an Argument, 91). Malcolm Gladwell proposes that one, now with the previous information from the book, would need a “Connector,” a “Maven,” and a “Salesman.” Along with those three ideas a “new context” would be needed to start a “[...] positive epidemic of our own.” (Gladwell, 14). From this would have to “[...] reframe the way we think about the world.” (Gladwell, 257). This information helps the author with their purpose, specifically with the second part of the purpose, the question “[...] what can we do to deliberately start and control positive epidemics of our own?” (Gladwell, 14). The observation of an argument of a proposal, due to Malcolm Gladwell proposing how one will start an epidemic, helps him achieve the purpose of his book. The reason is simply that he proposes and answers the second and final question that he states to be the purpose of this