ipl-logo

Long John Silver's Nutrition Employee Recommendations

386 Words2 Pages

Ricky,
Out of the three opportunities mentioned in this discussion, the one that sticks out the most is the inclusion of nutrition items on the menu. Long John Silver’s biggest opportunity for inclusion of nutrition items is adding baked items to their menu. Sociocultural trends today are leaning toward a healthier lifestyle, foods cooked in trans fat oil adds to problems (Ferrell & Hartline, 2014). Long John Silver’s closed several locations due to low sales caused by alleged allegations about cooking with trans fat oil (Nelson, 2014). If the opportunity of inclusion of nutrition items is not met it could lead to a threat, to Long John Silver’s (Ferrell & Hartline, 2014). As mentioned in the threats section of the discussion, people looking for nutritious foods. Now having nutritious food items on the menu could lead to lower sales and profits (Ferrell & Hartline, 2014). …show more content…

Having products that are different in benefits and price aids in product competition (Ferrell & Hartline, 2014). New combos could give Long John Silver’s a generic competitors edge over McDonald’s and Burger Kings fish sandwiches (Ferrell & Hartline, 2014). Adding to offers like mentioned, discounts and coupons could help Long John Silver’s with economic growth (Ferrell & Hartline, 2014). Especially since product cost continues to rise, even though, incomes are not (Ferrell & Hartline, 2014). The discounts and coupons will help with the total budget competition when competing for the same consumer financial resources as Captain D’s (Ferrell & Hartline,

Show More
Related
998 Words | 4 Pages

Trader Joe's success can be attributed to its ability to effectively balance its commitment to quality and price with its emphasis on customer pleasure. According to the authors, the company's innovative approach to the grocery industry, which includes the use of private label branding and selective product sourcing, has enabled it to offer its customers high-quality products at an affordable price

Read More
3681 Words | 15 Pages

In order to remain competitive in this market, Hi Meals may need to alter its pricing strategy or offer more economical solutions. Competitors may be impacted by external circumstances, such as a new regulation forcing food delivery businesses to show calories on their menus. Hi Meals may need to modify their menus and packaging in this case in order to comply with the legislation and remain

Read More
2622 Words | 11 Pages

As they collect huge amounts of profits through the food they make for their customers, their popularity increases. In terms of money, they tend to get competitive with each other; thus, they try to upgrade their food to a more healthy direction to attract more customers,

Read More
1470 Words | 6 Pages

The food industry doesn’t want the consumers to know what is in their food and how their food is made, because the industry is afraid that if the consumers know, that they will not want to eat their food anymore (FOOD,

Read More
878 Words | 4 Pages

Trader Joe’s Case Analysis Introduction This case analysis studies the Trader Joe’s retail chain that operates in the U.S domestic market. It identifies the current competitive strategies being employed by the company, the key issues it faces and proposes a number of improvements that are considered useful for the growth of the company in the future. Trader Joe’s is a privately held company that was founded in 1967 by Joe’s Coulombe and it is presently owned by the Albrecht family trust. Since its establishment, the Company carries out its business using the concept of Fresh & Easy Stores and targets the overeducated and poorly paid customers, who were believed to be sophisticated and interested in finding good bargains (Ager & Roberto,

Read More
540 Words | 3 Pages

Food production has become a problem in america because food companies selling fast food to america and its unhealthy for us. America should also be aware that marketing fast food and snacks that's is unhealthy to children will lead to obesity. Kids need to stop eating fast food because they are getting desicise with they are too young to get. Children are getting sick from the product from eating unhealthy snacks and fast food because the food companies are putting unhealthy things in product. The problem with this because we are eating animals that we should never eat.

Read More
1008 Words | 5 Pages

The companies only care about making money out of producing the harmful food. Both authors argue about people’s personal choice has to be very effective because food and financial status which can carry through your entire life and rich people have more options than middle-class people when it comes to food. Moss and Krugman mention about the decisions you make about food and money should be reasonable. Krugman states, “Because American children low-income families are often uninsured, they’re more likely to have health problems that derail their life chances” (Krugman 567).

Read More
762 Words | 4 Pages

This option allows the grocery chain to focus on important determinants of store choice: Grocery and Produce. This option will increase Hi-Value’s competitiveness in the market, especially against chains that are less convenient and more expensive. Customer price perception is category specific so it will be a high impact. Management believes a price war with competitors is unwise and that it is not a viable option to engage in deep discounting across the board like Harrison’s, Grand American, and Missouri Mart. I think it is crucial to reassess pricing strategy on a quarterly basis per store to determine effectiveness.

Read More
807 Words | 4 Pages

Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding

Read More
773 Words | 4 Pages

Another company is Sysco, a food-service distributor in the U.S. Porter demonstrates that “It led the move to introduce private-label distributor brands with specifications tailored to the food-service market, moderating supplier power. Sysco emphasized value-added services to buyers such as credit, menu planting, and inventory management to shift” (Porter, 2008, p. 90). Like Paccar, Sysco knows how to make them different from their competitors in the high competitive industry. In food industry, customers is very sensitive with price because they have many options for substitute, so companies must have a competitive prices. However, Sysco decides that they should add values to their products and improve connection with their suppliers.

Read More
934 Words | 4 Pages

We have all the choice to eat whatever we want. Food is an interesting thing, for that what we eat and how we get our foods have been shaped in our minds from the things we have grown up with and how we view the food we put in our bodies. But our choice has been starting to be swayed by the new innovations in the food industry. Michael Pollan, food and eating expert and author of many books, has come up with three

Read More
729 Words | 3 Pages

Specifically, Ralph’s (similar stores are Vons and Albertson’s) and Whole Foods (similar stores are Gelson’s and Trader Joes) are two firms that utilize cost leadership and differentiation. On one hand, we have Ralph’s using cost differentiation by providing a broad range of merchandise at a decent price. On the other hand, we have Whole Foods that has implemented a differentiation strategy by marketing their merchandise as healthier (organic). The trade of for both companies is that they are attracting less consumers by just marketing to a specific crowed. For instance, if Whole Foods had lowered their price and still sold premium merchandise, soon Ralph’s would be in trouble.

Read More
450 Words | 2 Pages

They "actually contribute to the crises we've seen emerging over the last decade (Cooper and Holmes). " What many feel is important to a balanced diet is not what is respected in the lunchroom. Rather than looking at health benefits, lunchrooms have shown more attention to how fast they can serve food and how cheap they can serve that lunch for. This creates an institution of how the general population views food. How cheap they get their food and how fast they get it has been held as more important than healthy the food may actually be.

Read More
1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More
1601 Words | 7 Pages

In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products. This strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company

Read More

More about Long John Silver's Nutrition Employee Recommendations

Related Topics

Open Document