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Begun And Riley Strategic Planning

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Recommended: Importance of strategic planning process

Introduction
According to Fallon, Begun & Riley (2013), “Strategic planning is the process of developing strategies.” Furthermore, strategic planning is essential within any organization as it provides oversight and direction by prioritizing goals and objectives that coincide with the mission, vision, and values of the company. There are several different strategies for organizations to choose from to assist them in obtaining several of their goals, however, within this particular case study; Brett wants to learn more about MAPP. MAPP, also better known as Mobilizing for Action through Planning and Partnerships is a strategic planning process that improves public health services and outcomes within local communities (Fallon, Begun& Riley, …show more content…

For example, Brett is seeking guidance to achieve a successfully developed program to improve the cardiovascular health of senior citizens. One must first be able to distinguish why there is a need for the MAPP process. Following, with understanding the need and how the process can assist in achieving the goals of the organization one must then recognize and organize participants. Thus, the MAPP committee (Brett and others) will identify and prioritize what areas of the organization need improvement and seek those partnerships that are necessary to achieve improvements in those areas. From there the design process happens, where roles are established, and the needs of the organization are further prioritized. Next, the MAPP committee along with the recommended participants will determine what resources are needed to implement the MAPP process successfully. Research by NACCHO (2010) illustrated that MAPP assists communities in improving health and quality of life by identifying and using resources wisely, taking into account their unique circumstances and needs, and forming effective partnerships for strategic …show more content…

It is essential that all evaluations are completed as a whole, but this doesn’t mean that they all have to be done at the same time; however, there may be some overlap among them (Maurer et al., 2014). Therefore it is exceptionally vital that participants and or the committee assigned to this phase carefully plan out how the assessments will be carried out. These four assessments include (NACCHO 2010):
• Community Themes and Strengths Assessment: Identifies local community interests, perceptions about quality of life, and assets.
• Local Public Health System Assessment: Appraises the capacity of the local public health system to conduct essential public health services.
• Community Health Status Assessment: Analyzes data about health status, quality of life, and risk factors.
• Forces of Change Assessment: Identifies changing external forces and dynamics of the community and the local public health

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