Mac Viva Glam Advertising Analysis

The media subliminally convinces us through ads, lyrics and commercials by appealing too our senses and emotions. Looking at an ad or viewing a commercial or music video we don’t stop to think of the hidden implications. When viewing an image, still or moving, we comment on who the actor is and their attire and listen to lyrics for pure enjoyment. The marketing team responsible for ads, lyrics and commercials deliberately use specific colors, celebrities, poses/postures and products to manipulate the target audience into thinking what we see and hear are what we need. Every aspect of images, still or moving, that comes into our view on a daily basis has been thought out thoroughly by the marketing team, they take into consideration every frame

The make-up is done very lightly, the most noticeable is her red lips, which also are slightly parted. The look on her face is blank and there seems to be a lack of emotion. Her eyes are a bit demure and looking off into the distant. The inner forearms of the model are covered in several tattoos as well (Viva Glam). The model is wearing a white blondish wig that almost blends her into the white and red background. It appears as if Ms. Cyrus is a prop for this ad, a blank canvas with no emotion. She is an object that is meant to convey the sale of an item, the item being lipglass and or lipstick. Killbourne writes in her essay, “…it is never a good thing for human beings to be objectified. However, there is a world of difference between the objectification of men and that of women. The most important difference is that there is no danger for most men, whereas objectified women are always at risk” (Kilbourne 467). When a woman becomes an object, there is an increase for her to be violated through domestic violence and rape. In seeing a woman as an object rather than a person puts her in a position powerlessness. Kilbourne later explains “In the Diet Coke ad, for instance, the women are physically separated from the shirtless man. He is the one in control. His body is powerful, not passive” (Kilbourne 467). “When society has turned a woman into an object therein lies the justification of abusing her” (Kilbourne 466). For a woman to be a blank canvas, this implies that any and all are free to determine who they want her to be, she can be treasured in one moment and in the next become trash. When a woman becomes an object she is treated as such, all harm imaginable is felt by her. In becoming an object she relinquishes all control and identify of who she is. Women are objectified and used as