Malcolm Gladwell's Blink: The Power Of Thinking Without Thinking

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Malcolm Gladwell was a famous writer for the The New Yorker who branched into psychology with his book Blink: The Power of Thinking Without Thinking which was mostly psychological work. Gladwell had a talent for weaving together scientific research from many diverse fields of study. Gladwell’s book Blink was an attempt to bring a new focus of psychology called rapid cognition to the public eye. Gladwell noted that the ability to make lightning-quick decisions evolved for the sake of survival and that we basically run on two brains: one that had to deliberate over things, and one that acts then and asks questions later. Studies have shown that snap judgements made about someone are just as accurate as if we had observed them for a long period