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Maple Leaf Sports & Entertainment Limited (MLSE)

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Maple Leaf Sports & Entertainment Limited, also known as MLSE is a Canadian sports and entertainment corporation which is based in Toronto and operates within the commercial/private sector. MLSE was founded in 1931 as Maple Leaf Gardens Limited and has since grown to include professional sports teams such as the Toronto Raptors, Toronto Argonauts, Toronto FC and the Toronto Marlies. Along with owning and managing sports teams, MLSE also owns and operates sports facilities and venues such as Scotiabank Arena, BMO Field and the Coca-Cola Coliseum (MLSE). In this report, I will be discussing MLSE’s background, mission, vision, values, organizational hierarchy and key cornerstones. “Commercial or private organizations are central to the operations of the entire sport industry and serve an important function to provide sport products and services to the population” (Ragogna, 2023). Organizations in the commercial or private sector consist of professional leagues as well as organizations such as sporting apparel and equipment manufacturers, media companies, major stadium operators, and event management companies. Unlike non-profit organizations, their ultimate objective is to generate a profit. The Toronto Star has reported MLSE to be worth $1.5 billion (Toronto Star) and continues to grow in revenue each and every year. …show more content…

As a provider of sports and entertainment, MLSE vision is to be a premier leader in sports and entertainment by aiming to engage fans like never before and make a positive impact on its communities. Lastly, MLSE’s values include passion, winning with integrity, innovation and creativity, accountability and ownership, and diversity, equity and

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