Each country has a specificity that contains the culture, economy, politics, laws and regulations, trademark rules, patent, licensing and exchange. And this contributes to stop the advancement of the marketing process of being broad to be global. So in terms of getting into a new environment, a marketer has to respect the culture of the designed country to get through with this business in a successful way. For our Maple Syrup Case, that is applied the same way as we have been mentioning the introduction of the new culture which is Brazil, but in our situation, this country is an open culture that contains a lot of diversity and it is an open market that would facilitate the engagement with this country.
The Brazilian community is aware of their health as much as their foods so by introducing the maple syrup to their daily routine it’s a challenge, but they would embrace that by getting them to know the product as it has a lot of benefits to the health. Also, introducing the usage of the product with traditional foods rather than just putting on pancakes which are not a big tradition for the Brazilian community to consume it.
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So, the product would have a high price in the market and would be hard to have a good sales increasements. Also, the cultural environment can be an implication because Brazilians do not use to consume food which you can eat with a maple syrup. However, the product can be sold to high-income profiles which would buy our product. Having said that, our product would enter in a healthy section to try to compete with honey which is consumed for a lot of Brazilians. The product has a good chance to grow because people will try the product and If they like it, they would start buying even if has a high price by comparing with other