References
Recommended course textbooks
• Collis Jane and Hussey Roger (2009) Business Research 3rd ed. A practical guide for undergraduate and postgraduate students, Hamsphire UK, Palgrave Macmillan Pub.
• Saunders, M.N.K., Lewis, P. and Thornhill, A. (2009) Research
Methods for Business Students 5th ed. London, Pearson Education Ltd
• BPP (2010) Research Projects-Business Essentials-Supporting HND/HNC and Foundation Degrees, London: BPP Learning Media.
• Bell, J. (2005) Doing your Research Project-A Guide for First Time Researchers in Education. Open University Press.
• Walliman, N. (2011) Your Research Project Designing and Planning. Sage Publication.
• Bryman, A. and Bell, E. (2011) Business Research Methods,3rd ed.
Oxford University Press.
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The Practice of Marketing Management. New York: Macmillan, 1991.
• Cravens, David W., and Charles W. Lamb Jr. Strategic Marketing Management Cases. Boston: Irwin, 1993.
• Gardner, David, and Howard Thomas. "Strategic Marketing: History, Issues, and Emergent Themes." In Strategic Marketing and Management, edited by Howard Thomas and David Gardner. New York: John Wiley & Sons, Inc., 1985.
• Gladish, Alan W. "Plan to Market for Long-Term Prosperity." Marketing News, 7 December 1998, 14.
• Graham, John R. "Making Marketing Work." Direct Marketing, September 1998, 40.
• Guiltinan, Joseph P., and Gordon W. Paul, et al. Marketing Management. 6th ed. New York: McGraw-Hill College Div., 1996.
• Hiam, Alexander, and Charles D. Schewe. The Portable MBA in Marketing. 2nd ed. New York: John Wiley & Sons, Inc., 1998.
• Lynn, Robert A., and John M. Thies. "Marketing Strategy and Execution." In Dartnell Marketing Manager's Handbook, edited by Stewart Henderson Britt and Norman F. Guess. Dartnell Corp., 1984.
• McCarthy, E. Jerome, and William D. Perreault Jr. Basic Marketing. 13th ed. New York: McGraw-Hill College Div., 1998.
• Schnaars, Steven P. Marketing Strategy: A Customer-Driven Approach. Reference ed. New York: Free Press,