Marketing Strategy Of Red Bull (Quaker Oats Inc.

”. The company in 2006, Red Bull has generated Euros2.6 billion throughout the world with the help of its 3,900 employees, and about 3 billion cans were sold worldwide, their production areas are in Austria, Switzerland, it has been established in 164 countries. In 2011 its growth raised up to 10% People at the beginning didn’t knew what Red Bull was made of, even the products they didn’t knew what was in it, from what is was produced. Since the company’s creation more advertising came about Red bull and how it is beneficial to the body, people liked it actually and there started to buy the drink and drink it during sports, and at parties. In 1995, Red Bull has reached Britain, in 1997 the United States, has started in California. In 2008b

Sports drinks are intended to replenish electrolytes, sugar, water and other nutrients, they are usually isotonic containing the same proportions as found in the human body, used after strenuous training or competition. The most well- known sports drink is Gatorade (Quaker Oats Co.) which was introduced in 1965. Red Bull, despite being widely known as an energy drink, has other uses such as coffee, tea and soda substitute, which is a vitamin, energy, supplement and a mixer for alcohol. The majority of consumers like to drink Red Bull and use it as a vitamin drink, instead of drinking other drinks such as ginseng. Red Bull, with its liquid B-Vitamin supplement, competes in the center market for vitamins and is competing with larger pharmaceutical

Red Bull is ranked as the highest selling energy drink in the world, about 5,387 billion cans sold in 2013. The taste of the product is way different than any other energy drink, it has functional effects comparing to other soft drinks. The ingredients consist of Caffeine, taurine, B-group vitamins and alpine spring water. Red Bull contains different flavors such as, Red Bull Cola, Red Bull energy Shot, Red Bull Sugar-Free, Red Bull Total Zero. The product was the first major brand extension since Red Bull Sugar-Free was introduced in