ipl-logo

Marketing Strategy Of Tony Packo's

1973 Words8 Pages

Tony Packo’s is a bar and grill restaurant that works hand and hand with the Toledo Mudhens, Detroit Tiger’s minor league team. A Hungarian immigrant name Tony who lived on the East side of Toledo founded this restaurant. Tony worked a few labor-intensive jobs and decided that was not for him so he decided to go into the restaurant business. Tony decided he was going to open up a restaurant in downtown Toledo. Once opened, the food received great reviews from the neighborhood. Tony Packo's restaurants have built their success on history, creating memories, capitalizing on their Hungarian family roots, and of course, being referred to by Jamie Farr on the popular TV show, M.A.S.H. Popularity of Tony’s grew so much that they were able to being a “bun signing” tradition where celebrities autograph hot dog buns and they are then displayed throughout the restaurant. Tony Packo’s is deeply embedded in the roots of Toledo, Ohio’s tradition. Marketing Objectives 1. Expand our customer base. Attract more Toledo Mudhen’s fans. 2. Reward customers for consistent visits through promotions and incentives. 3. Market our brand through local grocery stores. Have them sell coney sauce, hot dogs, etc. 4. Strengthen and redefine the local …show more content…

Tony’s future was in jeopardy when the bank forclosed on their loans and the government appointed a third party to be in charge of the company (Sweerer, 2012). This came from a result of embezzlement from Tony Packo the third, the grandson of Tony Packo. When the food chain went to auction it was sold for 5.5 million dollars to Bob Bennet, owner of 26 Burger Kings in the Toledo area (Sweerer, 2012). Since the new management has taken over, Tony’s has seen a rise in sales and is has found a solid foundation to stand on. The outlook for Tony Packos is good. It is set to add a sixth restaurant in the chain in the upcoming

Show More
Related

Research Paper On Anthony Provenzano

656 Words | 3 Pages

Anthony Provenzano commonly referred to as “Tony Pro” was a ruthless organized crime leader who also doubled up as a leader in the Local 560 employees union in New Jersey in the early period of 1940s. Born in 1917 to a family of six sons of an immigrant couple, Tony Pro could not proceed further with his education beyond the age of fifteen years. After dropping out of school, he picked up a job as a truck helper but later became a truck driver (Abadinsky 318). However, his burning desire was to become a professional boxer and could not hesitate to taste his skills of throwing that heavy punch to anyone’s face that dared knowingly or unknowingly cross his line drawn on the sand.

Read More

Las Olas Boulevard Research Paper

1016 Words | 5 Pages

Shopping and Dining Along Los Olas Boulevard in Ft. Lauderdale Savor tree-lined sparkling streets, alive with the fervor and zest of tourists and locals alike. Sidewalk eateries team with patrons engrossed in their gastronomic delights. Couples and families traverse the boulevard through a mix of the eclectic and conservative, casual and formal, and the bold and serene; this is Las Olas Boulevard in Ft.

Read More

How Did Truett Cathy Change America

1536 Words | 7 Pages

Truett Cathy made an amazing impact on the United States because, his strong work ethic and faith in God have been a wonderful inspiration. Truett Cathy came almost from nothing and grew up creating something that changed Western Culture. Not only did his restaurant give us amazing food but, his strong faith and great work ethic have inspired those all over America. Truett Cathy was born in March 14, 1921 in Eatonton, Georgia. At this time America was thriving but some people including his family were having a rough time.

Read More

Mdelic Wasatch Outerwear Case

1376 Words | 6 Pages

The purpose of this assignment is to give a close attention to the financial perspective of the Mdelic Wasatch Outerwear as we examine past and current financial data and evaluate company's performance and financial position. In order to evaluate a company, we need to go beyond the numbers mentioned in financial statements. Investors, managers, creditors and others need to analyze various aspects of financial statements so they can invest, manage and do business more effectively with the particular company. Analyzing the company’s financial statement helps in evaluating performance of the company that further helps in making smart decisions. Also, to accurately analyze the performance of the company, we need to compare its performance

Read More

Wethersfield Pizza History

214 Words | 1 Pages

Pizza, but not really. There is a little hole in the wall restaurant in Wethersfield, CT that is a little bit deceiving by it’s name. It’s located in a small plaza just on the town line of Rocky Hill and Wethersfield that’s very hard to see. As small as it is, the reputation is bigger than imaginable. Think Wethersfield Pizza serves pizza?

Read More

Chick Fil A Marketing Strategy

902 Words | 4 Pages

Their employees are required to do multiple things within the business that put them above other fast food chains including, “Using “my pleasure” instead of you’re welcome, greet customers with an umbrella when it’s raining, fresh flowers on tables, ‘table touches’ to check in mid-meal, carrying customers trays to their table, calling customer by first name not by number, genuine empathy when expectations are not met” (Beard, Ross). The restaurant also is one of the top on wait time, on average 3 minutes putting their average wait time above that of McDonalds and Burger

Read More

Chick-Fil-A's Famous 'Eat Mor Chikin' Campaign

1354 Words | 6 Pages

Chick-fil-A’s Famous ‘Eat Mor Chikin’ Campaign Chick-fil-A has become one of the most flourishing fast food restaurants in the United States. It was originally founded in 1946 and was headquartered here in Atlanta, Georgia. Over time, it has now grown over in 41 states with over 1,850 locations. This fast food restaurant took in $5 billion US dollars this past year surpassing the chicken leader KFC.

Read More

Cutco Direct Marketing Strategy

554 Words | 3 Pages

Cutco corporation is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada (instructors manual, Pg. 22). This company utilizes a direct marketing channel to distribute their high quality goods to customers allowing for most direct route from manufacturer to client. One of the incredible attractions for customers is the “forever guarantee,” that is offered with the purchase of any Cutco Product. The corporate objective is simple, to design and manufacture the highest quality product available. The foundation of this manufacturers product is incredibly high in quality and it has the backing of the forever guarantee ensuring that their support extends long after the purchase date,

Read More

How To Change Alpena Essay

526 Words | 3 Pages

There are issues that I would solve to make Alpena a beloved area. The main goal is to bring everyone in the society together, to give a positive attitude and mindset to our areas around us. I would first work on this by getting more people in the community to volunteer. In our society there are many lazy people who do not want to contribute to make the city a better place. If little by little people started to volunteer then it would end up to where a great deal of people would volunteer.

Read More

Ines Calvete Scholarship Essay

496 Words | 2 Pages

In my neighborhood, Denver Westwood, there is a scarcity of super markets. I have started volunteering for a program, call Re:Vision. Re:Vision helps families in the community, build urban garden in their homes. This helps increase hyper-local economy because many of the vegetables and fruits grown in the community gardens are sold at the “Mercadito”. I am very passionate about this, which is why I have decided to volunteer at the Mercadito every Saturday afternoon.

Read More

Han Restaurant: 56 Little Bourke Street Melbourne

735 Words | 3 Pages

BSBMKG609 Develop a marketing plan Assessment task 1 Introduction In this report I will discuss a restaurant called Han Restaurant, which is located in 56 Little Bourke Street Melbourne. This restaurant was established by Mr. Han back in 2000 and is famous for the cuisine and cooking style from northern china. The target customers of the business are the chinese immigrants, overseas students and the local customers who love the asian food. a) Marketing vision and goals

Read More

Personal Narrative-Celebrating Koetchup On Your Dog

1403 Words | 6 Pages

Celebrating the simple pleasures. Never put ketchup on your dog. It 's something I learned around the same time I was taught the concepts of "us versus them," and "good and evil"; that the Green Bay Packers were both "them" and "evil." Though I 'm technically Jewish, I was raised with the knowledge that the Chicago Bears, Bulls, Blackhawks, Cubs—and hot dogs—were my true religions. I was supposed to work hard, try to be a good person, and never, ever put ketchup on my hot dog.

Read More

Marketing Strategy: Trader Joe's Business Strategy

1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More

Sisig Case Study

842 Words | 4 Pages

The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.

Read More

Marketing: Marketing Mix In The Ice Cream Industry

1497 Words | 6 Pages

This is because we plan to spread across our business and let more people know about it. We plan to add more franchise to other locations, not just operating our business in Prima Setapak only. (J. Hayzlett, 4 August 2016) 6.2.2 Products and

Read More

More about Marketing Strategy Of Tony Packo's

Related Topics

Open Document