Chick Fil A Marketing Strategy

Over the last 45 years of positive business growth Chick-fil-A is now the most popular fast food restaurant in the nation. Why? Chick-Fil-A has taken customer optimization to the next level by giving customers exactly what they want. They have continuously improved their outstanding customer service, social media presence, and their perfected product. The food at Chick-fil-A is simply good, and easily likeable. Whether you order their specialty chicken sandwich,A boneless breast of chicken seasoned to perfection, hand-breaded, pressure cooked in 100% refined peanut oil and served on a toasted, buttered bun with dill pickle chips. waffle fries, or their homemade milkshakes with a cherry on top, it’s delicious. They have expanded into

Louis area they offer on Thursday home game days, if you come in supporting your cardinals gear they will give you a free sandwich. “ ‘We are thrilled to fuel Cardinals Nation as we cheer on the Redbirds towards another championship,’ said Eric Benting, Owner/Operator of the Chick-fil-A at Sunset Hills. ‘This is just one way our local restaurants support the community’ “ (Baumer, Stephanie). As they are not only a big corporate chain, they show their involvement in the community. The franchise is concerned about their customers first and foremost and their personal experience each time they enter their restaurant. They want their customers to keep coming back for more, and the way they do this is by providing their customers with healthier choices. By getting rid of artificial dyes, high-fructose corn syrup, preservatives, and excess salt, they help ensure their customers will not only be around today, but many more

They provide good customer service and they are recognized for it. “Speaking to a packed auditorium at SAS Headquarters in Cary, NC, Cathy shared the company’s approach summed up in their corporate purpose statement: To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” (A Lesson in Customer Service from Chick-Fil-A). Chick-fil-A provides higher wages than most fast food chains, and has more noteworthy ways of recognizing employees. Due to these better working incentives, the restaurant does expect more from its employees though. Their employees are required to do multiple things within the business that put them above other fast food chains including, “Using “my pleasure” instead of you’re welcome, greet customers with an umbrella when it’s raining, fresh flowers on tables, ‘table touches’ to check in mid-meal, carrying customers trays to their table, calling customer by first name not by number, genuine empathy when expectations are not met” (Beard, Ross). The restaurant also is one of the top on wait time, on average 3 minutes putting their average wait time above that of McDonalds and Burger