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Summary: The Influence Of Disney

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Alike other little girls, I grow up with Disney. The image of the soft Mickey toy which my parents bought me when I was three still vividly embeds in my membrane. Undeniably, Disney has a great impact on people born in the late 90s and the millennials in Vietnam. Additionally, Disney has a big influence on mass media, and mass media contributes in the development of children’s mindset; therefore, to an extent, Disney still has its dark sides that might leave negative effects on children. In my early years, Disney was my only media source. I viewed the world through their scope: Disneyland was a dream destination (as advertised), and all the princes and princesses are heroic. Parents think that Disney’s morality is a good way to educate children: …show more content…

Disney tells stories about pretty girls and princes who meet each other once and fall in love. This indirectly implants in children’s mind that appearance and materialism does matter, which might lead to vanity. For instance, the Hunchback of Notre Dame shows us that no matter how caring and kind Quasimodo is, Esmeralda and Phoebus are one couple because they are adequately good-looking. Another research has shown that in Disney classic movies, female characters are praised for their appearances (55%) and only 11% are for their abilities; however, Disney has changed their practice as in the millennial Disney movies, women are commented on their skills and abilities more (40%). (Guo 2016) In my opinion, despite the changes, children could barely realise as my niece still wants to be Elsa or Rapunzel because they are pretty. To continue, based on Disney’s massive influence on the media, there raised many controversial issues. One of them is Disney’s activism on homosexuality and LGBT support. In ‘Good Luck, Charlie’ series, a lesbian couple was introduced. The same case happened to Frozen. Even though LGBT and same-sex marriage is approved in certain countries (e.g. America) and Disney is doing a deed in spreading the message, it is argued that such content is not appropriate to show children as they are “too young to comprehend”. (Coca

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Making Disney Villains seem queer might sound very offensive towards homosexuals, in particular gay men, and it seems as if Disney is trying to create a metaphorical message that villains dress and act like stereotypical gay men. However, given the fact that the numbers of animators, creators and voice actors themselves are queer and take part in the creation of the film, such metaphors (e.g. “villain = queer”) might not be as what they seem, seeing how the homosexual audience’s reception of the films are, and how Disney influences their own lives. For example, every first Saturday in June, there is an event called the “Gay Days at Walt Disney World.” It started in 1991, and since then, every year, lesbians and gays gather in WDW to enjoy

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Gill disagrees “About 20% of the reviews studied focus solely on the heroines’ appearances rather than their personalities and do so in a way that is more demeaning than complimentary” (Gill 763). The author also emphasizes how Disney movies like to show that the women always end up needing a prince to “save them” and depend on. The article also goes in to detail on how movies stereotype each princess to look perfect, portray innocence and have the same main goal; finding their prince charming. (Gill) states, “By subtly influencing society’s view of Disney princess in a way that implies they are stereotypically feminine, these media weaken the perception of the princesses’ strengths and focus instead on traits such as beauty and domesticity” (Gill

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Rhetorical Analysis Cinderella, Snow White, Sleeping Beauty and many other Disney movies all have one thing in common, they feature a female lead who need a male figure to save them. However, things started to change after the release of Mulan 1988. It changed from only having those female leads who always needed to rely on someone, to females who were able to show off their more masculine side. In the article “Post-Princess Models of Gender: The New Man in Pixar/Disney,” Ken Gillam and Shannon R. Wooden explored the idea that Pixar movies were starting to show male characters who weren 't afraid to show their emotions and feminine attributes, to promote the “New Man” model.

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However, the later Disney films have gradually attempted to break away from this stereotype resulting in stronger female characters like Ariel, Mulan, and Elsa among others. Keeping this transition in mind, this paper uses semiotic analysis of four popular Disney films, namely, Snow White and the Seven Dwarfs (1937), The Little Mermaid (1989) and Mulan (1998) to depict the influence of societies ' changing perceptions of women on the portrayal of Disney princesses. These films taking into account the earliest film and certain popular characters that have represented a shift from being the coy damsel in distress to a woman who plays an active role in determining her own destiny. The portrayal of the Disney princess has changed in accordance with the development of women in society over time (1937 to 2013) from demure and traditional to

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In today's society, the issue of gender roles has always been divisive and is still a source of contention for many. Remarks made about women in the media and even in person have always presented difficulties for women. Isabelle Gill writes about the prejudice that women still experience today and how it affects how princesses are perceived. Her article's goal was to highlight the distinctions between men and women in Disney tales. Isabelle talks about how princesses in movies receive unfair criticism and why they should be given more credit.

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Disney Company is notoriously known for making revolutionary cartoon movies that always gets the kid’s attention and win their hearts. The vast majority of their movie are targeting kids, kids under the age of 15, who are unbeknownst to the hidden messages about the movie(s) they’re watching. For example, The Disney film Sleeping Beauty, the main character Aurora was cursed to be sleeping forever by an evil witch. And Prince Phillip is bound to kiss her for a “true love’s kiss” and wakes up. It is pretty evident at the ending that the prince kissed Aurora without consent and she had no idea that it was going to happen for she was asleep.

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People of all ages throughout the years are very familiar with the concept of Disney movies. Some notable classics of Disney are “Beauty and the Beast” which was released in 1991 and “The Little Mermaid” which was released in 1989. Among the children, the Disney princesses left a good impression on them like Cinderella from “Cinderella”, Pocahontas from “Pocahontas”, and Mulan from “Mulan”. However, many believe that Disney movies serve as a good influence to young audiences but people should know that Disney also has its flaws. Disney have showed negative portrayals of Disney princesses in their films especially when it comes to their usual unattainable beauty ideal and portraying their princesses as inferior to men.

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Walt Disney has been making girls think that in order to be beautiful you have to be the perfect shape and size. (Shortridge). Some people believe that the Disney Princesses are great role models for children because Mulan teaches us to never give up on the strengths we have just because we are girls, Belle teaches us to never judge a book by its cover, and Pocahontas shows us real princesses are strong leaders. On the other hand, some individuals feel that Disney Princesses are bad role models because of their unrealistic body appearance, telling girls every marriage ends with a happily ever after when you get married at a young age, and saying every girl needs a man in order to be happy. Both sides have valid points but in reality everyone

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The Little Mermaid which was produced in 1989, was the first Disney movie to challenge the traditional gender roles, for the fact that Ariel wanted to explore, and was more independent and assertive in her desires than the earlier princesses of the 1930’s and 50s films. Also the prince in The Little Mermaid went against traditional gender roles as well, simply because he was more affectionate and loving than his prince counterparts in other Disney films. “Both the male and female roles have changed over time, but overall the male characters evinced less change then the female characters and were more androgynous throughout.” (Descartes & England, pg.566). Disney movies have been for a long time a strong media target for children, and can serve as a way to address stereotypical gender roles (Leaper, 2000).

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While many young girls love the princesses and look up to them, others view these characters as negative role models. Disney Princesses have always appeared in movies as young women who dress in elegant gowns, have sexy bodies and perfect hair. They are always paired with a prince who lives in a castle, meaning that he has a lot of money. This description of what the Disney Princess is like; give us a big concern in the influence this image is giving to the little girls. Unfortunately, what girls learn as children carries on into adulthood.

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No matter what part of the word you are in, the word “Disney” would probably be recognized by anyone. Why? Because Disney’s influence spans globally. From theme parks, to television networks, to movies, to Broadway shows, it is clear that Disney is “the” multi-media conglomerate. So, when Disney recently announced its intention to purchase 21st Century, a well-known mass media cooperation, it is no surprise that people reacted strongly.

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Cultures are spread through globalisation through knowledge, ideas, clothing, beliefs, values, languages, food and movies. When contact occurs between cultures, all ideas are spread and transferred which has become easier nowadays than in the past because fewer people were to able to travel and experience the rest of the world. Disney, Disney princesses especially, has had a big impact on the spread of cultures from Saudi Arabia 's Aladdin to Germany 's Snow White and the Seven Dwarves to China 's Mulan. Not only has Disney spread the culture of beliefs and values, most children from all around the world who has watched a Disney princess original would be able to identify the traditional dresses such as the Qipao from China in Mulan. Their movies have also given children a way to apprehend various styles of cultures.

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Disney has been a worldwide phenomenon in terms of creating entertainment for kids and even older adults. Disney has been able to expand and grow its franchises and create new franchises that are capable of become world-wide hits. Its due to its ability to change and manipulate its marketing strategies that allow Disney to appeal to its market. Another main marketing strategy that has allowed Disney to dominate all of its competition has recently been by cross platforming and taking over different companies and implementing them so that they can increase profits.

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" Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.

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Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

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