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The Role Of Inaccurate Information In Mass Media Bias

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Good Morning everyone, welcome to my seminar presentation my name is Vincent and today I’m going to talk about Media and my focus is on whether or not the information contained on mass media platforms are biased. The term bias refers to the tolerance of personal opinions to determine judgment on opposing or supporting a particular party. The existence of mass media are separated into various different forms, however in this presentation specifically only news related media will be analyzed.
This presentation will argue that the information in mass media are not free from bias for the following reasons: Firstly, the existence of media bias causes provision of inaccurate information to the society And secondly, there a usage …show more content…

(Parenti) also supports (Walters, Mair & Lim) with the theory that states although media misrepresentation may occur due to innocent error or common production problems, it does not occur randomly as there has to be a distinct motive behind it which in this case refers to popularity, profit, and fame.
This clearly shows that the ability of media outlets to create bias stories which can take various different forms such as sensationalism, are driven by specific motives which can lead to not only those outlets gaining more viewers and profit but also damage the reputation of the actor’s within the news.
Now, moving on to my second point which is Persuasion bias affiliating political affairs
[De Marzo, Vayanos, and Zwiebel] suggest that consumers of media are subject to media …show more content…

Last but not least, I would like to talk about Media bias causing Collective Bias.
Now, what is collective bias? According to (Luo) when an individual outlet of news, report bias information regarding political issues, it may affect multiple other outlets to similarly reporting the biased information. Furthermore, this collective bias may also lead to what is known as collective failure which is the reporting of the superior issue being neglected from the news.
For example, a survey conducted by Langer Research Associates for the ABC news, reports that on May 2016 among a random sample of 1000 adults, roughly 70% consider him as unfavorable. This reveals the general perceptions of the society towards Donald Trump is fairly poor.
This statistics show the percentage of tone news coverage for Donald Trump’s first 100 days in the office by several various news cables, the result is that majority of the news cables all have a similar point of view which is leaning more towards the negative tone. A factor which leads to these well-known news outlets to have similar ideology could be the caused by

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