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Mass Media Diplomacy

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Mass Media and Public Diplomacy Case Studies
The first example of the role of mass media in public diplomacy is the CNN Effect, because of this effect is when the news about the people in Somalia in 1992 spread by CNN itself. With the news, the United States sent humanitarian aid to Somalia in 1992. CNN Effect is one of the theories in international relations and states that the media (news channel 24 hours) greatly influences the foreign policy taken by a country during the Cold War And in its development now, the effect of CNN is still big influence. The emergence of this theory proves that the international media have the power to emerge phenomenon and have such great influence for the related actors. This CNN effect has several dimensions …show more content…

If the first diplomacy process is usually only done by an official actor such as diplomats, now with the presence of technology, especially the presence of mass media facilitate the role of diplomats themselves, because everything can be seen from mass media like online news, television and etc. in the real time. Without having to wait for a report from a diplomat. Mass media becomes a tool that is highly relied upon by the public to obtain national or international political information. Because the mass media is the easiest tool to enter a country to get information about the interests of a country. As a tool of public diplomacy, the mass media can become an investigator on an issue. Because the mass media will dig deeper an issue from various parties starting from the government, the authorities, as well as the community and the results of the investigation will become a source of information for the public. Media can also influence public policy. In its role as a tool of public diplomacy, mass media has the ability to build public opinion in view of a country. With all of that can make the mass media become more powerful so that the role of the mass media should not be ignored. Because with the opinion of the public, can drop the existence of a country and also can drop the image of actor diplomacy. So, after becoming an important actor in a public diplomacy, mass media has advantages and also the disadvantages that very influential on the state and also other diplomatic actors such as diplomats. Because with the mass media, can help shape the image of a country to be good or bad. And it will threaten the existence of a country in the international eyes. Because the mass media will disseminate such information without prior screening and sometimes people just accept what is informed without knowing what really happened. And that will cause undue interpretation and would

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The strength and effects of mass media are expressed perfectly in Denis McQuail’s article “The Influence and Effects of Mass Media.” McQuail does not really focus on the educational spectrum of mass media like Lunsford. Instead he tries to provide useful information about how mass media effects society as a whole and how there can be power gained from ownership of mass media. Instead of just thinking of mass media as a website that teenagers get on to post what they are eating for lunch or what they had to do that day, McQuail looks deeper and writes about how mass media can lead to political and economic power. One example from his article is when he writes about how mass media “can attract and direct attention to problems, solutions or people” and can also be useful in the forms of “persuasion and mobilization.”

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However, most of the media services provided seem to manipulate the information excluding the publics or the government’s true opinions and saying, therefore they portray false information and the public then perceives it differently to what the originator had intended. With media being such a big influencer, it lays a lot of

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The article “Mind Over Mass Media”, written by Professor Steven Pinker, describes the impact of media on human lives and brains. Pinker illustrates the benefits people gain from using the worlds quickly increasing technology and media. Pinker suggests that today’s technology such as, PowerPoint, Google, and other forms of social media can actually enhance and bring more intelligence to the mind, instead of being detrimental. Critics believe that the many different forms of media can lower intelligence. However, Pinker declares that scientists are using all of this technology everyone else is using, and are still discovering new things.

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The composition of the image is observable by directions of lines throughout the image. There are a few diagonal lines in the image that give the viewer perspective

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Moreover, it always encourages the individual taking action, to consider both angles before the decision. However, many would feel uncomfortable with the lack of absolutes which are often a

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And also not all variables were controlled. Finally the information is provided by the observer which could be biased o

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It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.

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Some positive effects could include an easier way to communicate among countries and groups and spread good and full hearted ideas. Secondly the power of the media could be domesticated by the government if it were official. It also could be used to support a cause that a certain official stands for and would benefit many lives. Lastly it could also support the United States of America and its citizens through what may occur. Some negative effects may be it being used against the other branches of government and then they would get a greater amount of power.

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“Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

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In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

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Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

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3. Mass Media Relations (the Press) with the Government Press and government are interdependent with each other. The press and society are the same. The press is impossible to live and thrive in an area without any government and society. Because the territory without regulatory power and so-called government, will tend to be a jungle for the human wolves that inhabit it.

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