ipl-logo

Mercedes Marketing Strategy

754 Words4 Pages
bulb-icon

Recommended: Mercedes benz marketing plan

By doing my research on the topic marketing strategies of Mercedes I have understood the various things and facts about Mercedes and its marketing strategies. I came to know that Mercedes was originally founded by Karl Benz in the year 1886 when he invented the first petrol powered car motorwagen. But the Mercedes was first marketed in the year 1901 by the Daimler. In the first motors auto race the Mercedes motor vehicle has won the race which increases its value in the market. During the period Mercedes has change its several logos now the present logo of Mercedes is three pointed star which represents the presence of company all over the world. From my extensive study i came to know that Mercedes started its operation in India in the year …show more content…

From my further study on the market of Mercedes I came to know that Mercedes is a luxury Automobile Company that has one of the leading marketing programs of any automobile manufacturer. Mercedes has used many marketing strategies to deploy key characteristics into the minds of the public. They use the following tag line that adheres to the Mercedes company mission and goal, "THE BEST OR NOTHING". Mercedes wants their consumers to know that they are always being proactive with regard to safety standards and product quality. They lead the industry in the many new safety standards they have employed before any other manufacturer and boast of this by using it in many of their advertisements. They brag of the many years they are ahead of all Federal safety standards and regulations proving their seriousness to the cause. J.D. Power and Associates ranked Mercedes as the 'Best Overall Car Line' seventeen times out of twenty four consumer reports since …show more content…

It is clear that Mercedes is a multinational automobile manufacturer with a strong global presence although their target. Mercedes Benz targets the upper middle and high income market. However, it implements similar strategies to motivate their human resource as its competitors do and these include non-monetary and monetary forms of motivation. In terms of marketing, it uses print, electronic and Internet media for advertising. It also relies on their brand names for attracting customers and maintaining customer loyalty. Mercedes is known by the market for producing safe cars which have the latest technology. Mercedes is also famous for manufacturing environmentally friendly cars. The motivation, product differentiation and the comparative advantage theories have explained the strategies and reasons for success for Mercedes. It is important for the automakers to embrace new market trends in order to ensure that it enjoy profitability in the long run. This will ensure that the needs of all market segments are addressed by the

Show More
Related
1803 Words | 8 Pages

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

Read More
917 Words | 4 Pages

Introduction Summary of the case: Motivation could be defined as factors that stimulate people to act well on a certain topic. Moreover, it is crucial to know what motivates whom, because every individual has certain factors that act to motivate them which differ from everyone else. Some employees could be extroverts so working on team projects or in groups could motivate them because they have the team spirit. On the other hand, some other employees would be motivated by the idea of change and making a difference. This case study is presenting Enterprise-rent-a car; while the main concern of the topic is motivation.

Read More
711 Words | 3 Pages

Therefore, Tesla needs to train the marketing team into an attempt and adopt a proactive or innovative marketing strategy. This will increase the competitiveness of Tesla and rapidly increase the market share.  Solution of Culture Barriers Tesla 's marketing manager needs to understand the local market environment before Tesla enters new markets. For example, make, a, proposal, and collection of local data. Managers should follow the local environment and local preferences and other information to make a proposal.

Read More
1875 Words | 8 Pages

Porsche 1. Analysis of the buyer decision process of a traditional Porsche customer. There are five stages in buying decision process which are shown through following diagram: Porsche is a reputed company and it is well known to customers. In case of difficult situation of purchase, customer can follow all the five stages such as purchasing of durable goods of new brand.

Read More
1612 Words | 7 Pages

Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is "Fraud am Fahren.” In addition to cars and motorcycle, BMW also operates an aircraft engine under the brand name which is known as Rolls Royce.

Read More
1306 Words | 6 Pages

INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

Read More
1646 Words | 7 Pages

As years progressed after the launch of its first sports car in

Read More
1469 Words | 6 Pages

Crossover vehicles have an extraordinary interest and more backing from the administration because of its eco amicable discharge. Indian Government has transformed its part from controller to facilitator with prime center on providing better base, development oriented financial arrangements and right environment to pull in investments. This has made giant automobile producers enter into India and erect the focused environment. The liberalization steps, for example, unwinding of the remote trade and value regulations, reduction of tariffs on imports, and reining the keeping money strategies, have assumed an equally important part in bringing the Indian Auto-rationale industry to incredible statures.

Read More
916 Words | 4 Pages

The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.

Read More
1839 Words | 8 Pages

The issue is imperative to the modern day society since it focuses on the problems faced by societies in the current times. Marketing is said to be the cause of all these issues. Companies must therefore recognize the need of responsible marketing and how it helps solve these

Read More
767 Words | 4 Pages

The Marketing Strategy Behind the Success of Chanel’s N˚5 Fragrance INTRODUCTION Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real innovator on the market.

Read More
1438 Words | 6 Pages

Marketing strategies is a thoughtful analysis of a product and the target market to design a series of strategies focusing on the competencies while ensuring to overcome the weaknesses of the product. The core purpose behind devising marketing strategies for any product is to fulfil the marketing objectives or goals set by the organization for the promotion and sales of a product. Chanel is one of a kind brand which every individual is aware of. A high end line of beauty products particularly their perfumes have made the brand spark in the cosmetic industry. The reasons for such high popularity of the product besides the high quality, is the effective marketing of the product.

Read More
1419 Words | 6 Pages

Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.

Read More
1649 Words | 7 Pages

Name: Jasmit Singh ID: J13013948 Section: DB 4 Lecturer: Ms Lingkeswari Table of contents Content Page Introduction 3 Market segmentation 4-5 Product strategy 6-7 Pricing strategy 8 Place strategy 9 Promotion strategy 10 Conclusion 11 Reference 12 Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is

Read More
917 Words | 4 Pages

Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

Read More

More about Mercedes Marketing Strategy

Related Topics

Open Document