Michael Moss The Extraordinary Science Of Addictive Junk Food Summary

Uneducated and unknowing, these traits represent the subset of people who fall victim to those that know the truth. Knowledge is power. This unarguable truth, known by the mass-majority, leaves a population in awe when scandles arise within the food industry. From inhumane practices on animals, to concoctions of chemicals in everyday food, society demands change when information comes through. But, big industries keep a multitude of secrets behind their locked laboratory and factory doors. Author Michael Moss in the article “The Extraordinary Science of Addictive Junk Food” uncovers multiple industry secrets as well as insider responses to an epidemic that plagues the nation. Throughout the work, Moss describes the secrets he uncovers while

With the article, Moss exposes the industry for their fault in the epidemic when he notes the meeting that CEOs attend on behalf of their representing companies at the start of this social issue (472-473). Moss depicts the meeting as a rare, but necessary gathering of chief executives, but alludes to the unsuccess early on. This narrative of the event shows as evidence that multiple groups within the food business recognize their fault in this epidemic. Moss explains that some companies, ready to take responsibility, wish to persuade the rest to join their efforts to make change, and that this became meet with opposition from others who felt as though society holds the blame, not providers (475-477). During this debate, the clear line between right and wrong emerges. Those who wish to cast away the fault fail to uphold a moral obligation to their consumers. Moss exposes this side of the problem as the clear issue. Those who wish to ignore the issues they create will only continue to cause damage on those who lack the ability and knowledge to make fair and educated choices. This solely correlates to the issue at hand Moss raises; clearly, big business needs to take responsibility for its share of causation to this

Moss explains this term, “This contradiction is known as ‘sensory-specific satiety’. In lay terms, it is the tendency for big, distinct flavors to overwhelm the brain, which responds by depressing you desire to have more… The biggest hits… owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating” (480). This “Bliss Point” fails to be ethical. The science of this point purposely causes consumers to crave and want the product more and more than they really need. This unethical practice, continuously used by food giants, possess the power to cause these multitude of issue within society. Big companies fund this research for the main purpose of causing consumers to buy more and more product to fed this untamable craving that results in the health issues the nation faces. With the exposure of this science, the truth remains unknown to the mass-majority of consumers. This highlights the bigger issue Moss fails to explain, the lack of education on food to the