ipl-logo

Michelle Obama Evil Advertising Essay

1446 Words6 Pages

Evil Advertisements Taking Over America’s Children Parents should have control over the products and messages their kids are exposed to. On September 18, 2013, the First Lady of the United States, Michelle Obama gave a speech at the White House. She spoke about the junk food advertisements aimed at children. Mrs. Obama’s purpose was to persuade media, entertainment, and food and beverage companies to limit license characters promoting unhealthy foods and to instead advertise healthy food options. She communicated her ideas in a concerned and passionate tone in an effort to convey to the audience that they have the power to shape children’s tastes and desires. Mrs. Obama used personal stories, expert opinions, and her experience of motherhood to convince all members of her audience of her credibility. The First Lady’s ethical appeals combined with her persistent tone create an effective argument for a greater demand of healthier food advertisements geared towards children. …show more content…

She is highly educated and is an American lawyer and writer. She has done a lot of work in order to try and improve the health of the children in the U.S. She has been working for five and a half years on this issue and even started a campaign called “Let’s Move.” Her speech demonstrated a strong sense of ethos. She is a mother who understands what it is like to have children and to not want them to grow up with health problems because of their food preferences. As a mom, she feels responsible to change the number of unhealthy food ads that children are exposed to on the television stations, websites, billboards, and gaming ads. Due to the fact she is the First Lady, she has the power to take

Show More
Related
662 Words | 3 Pages

Nicholas Confessore, the author of ”How School Lunch Became the Latest Political Battleground”, displays the challenges of transitioning from the old rules to the new rules as part of Michelle Obama’s “Let’s Move!” campaign. It is clear to all parties that childhood obesity is rising at a dangerous rate in America and school lunches are believed to be the necessary first change. Unfortunately, the multiple different parties that are involved in making the changes do not see eye-to-eye. The School Nutrition Association is one of the groups pushing back against the new government policies. Since the SNA is comprised mostly of lunch ladies, they believe the current meals are the healthiest meal most students receive in a given day.

Read More
1078 Words | 5 Pages

“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product

Read More
549 Words | 3 Pages

Discussing the new children 's rights movement, it stated that "child citizens" were "powerless individuals" and argued that children should not be considered equally incompetent from birth to attaining legal age, but that instead courts should presume competence except when there is evidence. Same time she was a big supporter of political views, sharing this enthusiasm with who by then was her boyfriend Bill Clinton who she met during her studies in

Read More
615 Words | 3 Pages

In her speech she talks about how the diet was when she was a child and how the diet and daily activity of a child have effect on childhood obesity. Breakfast cereals, large soft drinks, and cheeseburger are among the unhealthy diet choices kids face daily. There is no question that junk food,

Read More
534 Words | 3 Pages

The article “The Real Problem With Lunch” written by Bettina Elias Siegel is about the everlasting struggle of replacing unhealthy American public school lunches with better alternatives. She’s reaching out to parents, students, school representatives, and other influential people to change how American society views junk food, in hope that it will affect choices children make about lunches at school. How convincing is Siegel’s argument overall? Although she doesn’t fully address the strides made already by public schools to better their lunches, she strategically balances her use of argumentative tools: pathos, ethos, and logos. She uses statistics, facts, and empathy to urge her point of bettering lunches for children.

Read More
528 Words | 3 Pages

Food ads are all around us, on our phones, on billboards, on tv, and everywhere in between. They advertise the foods people have come to love. Maybe it's a Big Mac, or Whopper, it doesn't matter what is being advertised. They all do the same thing; they use techniques and tricks to get people to go there. This especially affects children.

Read More
1172 Words | 5 Pages

Our country’s obesity crisis has continued to get worse over the years despite our trying to fix the problem, well some of us. In the documentary “Fed Up”, which is written and produced by Stephanie Soechtig in 2014, she talks about the ongoing crisis of childhood obesity. She claims that processed foods are packed with too much sugar and served everywhere and that big food companies have refused to help end this crisis. She attempts to use this documentary to drive people to action. Soechtig builds up the documentary with very dramatic emotional appeals and statistics and uses this hold on the audience to effectively make them believe her argument and motivate them to do something about this crisis.

Read More
812 Words | 4 Pages

Soon Michelle and Barack began dating as a couple. In February 1990, Obama was given a special honor. He was titled as the first African American editor of Harvard Law Review. Obama graduated magna cum laude from Harvard University in 1991. Obama, feeling well accomplished and motivated, returned to his city, Chicago.

Read More
970 Words | 4 Pages

During an interview in Fed Up Marion Nestle, Professor of Nutrition at New York University, comments that, “ Food companies are interested in selling more food. That’s their job as a corporation, and one way to do that is to co-opt potential critics.” (Fed Up) An example of this is Former First Lady Michelle Obama's “Let’s Move” campaign. Launched on February 9, 2010 “Let’s Move” opened people's eyes to how food industries market harmful products to kids.

Read More
744 Words | 3 Pages

“They are getting fatter because they are eating more, exercising less, and spending too much time watching television” Norris, J (2013). When you look at the reasons why this is happening it leads back to the complex web of American agricultural, trade, marketing and scientific practices all this leads to a “globosity” epidemic. These policies are designed to give U.S. firms more money but it is outweighed, literally and figuratively, with the health of the people (consumers) mainly among the poor people. Michelle Obama continue to emphasize on creating her program to motivate children and parents to do more exercise and eat

Read More
1361 Words | 6 Pages

By putting an end to food companies and television broadcasters from promoting unhealthy foods. It will change children and parents outlook on the way they eat. Mrs. Obama wants African Americans to take their rightful place in the world, treated

Read More
1211 Words | 5 Pages

10 Apr. 2017. The author, Sarah Boseley is a health editor for “The Guardian News and Media”. This article is primarily intended for people who have children. This article displays the ongoing battle that parents are going through to fight child obesity with advertisers promoting unhealthy drinks and foods to children through online games, Facebook, and television ads, although, programs that are mostly watched by children; advertisers are banned from promoting unhealthy foods and drinks.

Read More
1252 Words | 6 Pages

After mentioning that she is a mother, Michelle says she wants to fight childhood obesity because she cares about her kids and she cares about all of the nation’s children. She also pulls the audience into the statement, saying “we all care about our kids” (Obama). She does this to appeal emotionally with the parents of the audience and give them something to think about. If anyone with children was unsure about why they should be in support of the cause, this would help persuade them to be in support of the healthy food initiative. Now that she has the attention and support of the audience, she mentions the launch of the Let’s Move!

Read More
1434 Words | 6 Pages

This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.

Read More
1339 Words | 6 Pages

Parents need help from the government to help make changes in the environment that children grow up in. such as, limiting the unhealthy advertisements targeted at children, creating safe places for children to place and exercise, and encouraging parents to prepare nutritious meals for their children as opposed to fast food (Childhood Obesity). Interagency Working Group has started making a difference by setting recommendations for foods advertised to children. They also would like to make

Read More

More about Michelle Obama Evil Advertising Essay

Related Topics

Open Document