Michigan Made will be crafting premium vodkas sourced from local ingredients. After establishing a basic premium vodka line, the business will expand to include flavored vodkas from other local products including but not limited to apples, cherries, grapes and blueberries. Along with local sourced fruit will be locally grown grains. Michigan Made vodka will sell for a retail price of $30 per bottle. Michigan farmers produced 50.7 million bushels of wheat in 2016. With no shortage of wheat grown in Michigan, as long as the weather permits, wheat can be secured to craft our vodka. In 2016 Michigan grew 110 million pounds of blueberries, 22,600 tons of sweet cherries, 224 million pounds of tart cherries and 21.2 million pounds of peaches. These will be some of the fruits we utilize when we branch into flavored vodkas. Utilizing locally grown crops gives Michigan Made a unique competitive advantage over other distilleries that outsource their products. …show more content…
The glass bottle is used because glass is non-reactive. Other bottles made of materials like plastic would cause a chemical change in the spirit. The clear bottle is an important detail as it symbolized the desired tastelessness of premium vodka. The bottle shape and labeling are what ultimately define and differentiate Michigan Made vodka. Screen printing eliminates a lot of defects in the labeling process. Screen printing eliminates adhesive, frayed paper edges and the chance of ripping or scuffing. Screen printed labels offer a smooth and elegant paperless look. Marketing the vodka in a clear glass bottle with a screen printed label is a high quality competitive advantage over other distilleries who might use cheaper alternatives like paper labels and plastic