Below this Prosecco is in the same font, but is smaller with more space between the letters. The ads photo style is an interesting one, but one ultimately makes sense. This photo has the bizarre mash up of being almost completely unsaturated except for a pastel blue color. The photo also includes enough
The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.
The man then rides a white horse near the end of the commercial akin to a white knight further helping to increase his credibility. Finally the commercial ends with the classic old spice whistle which makes it easily recognizable and differentiates itself from other products Through constant praise of the product he set insinuates that Old Spice products will make you rich, handsome, healthy, and attractive. Its greatly uses pathos and ethos to set itself up. The commercial has very little if at all uses of logos. However, it doesn't need to use any form of logos as it does such an amazing job setting itself up by using pathos and ethos.
In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.
Although there are similarities between the commercials, like this suspenseful story of never coming home, a strong difference can be recognized. This commercial views the tragedies of losing a best friend to drinking and driving. Pathos can be shown through the heartbreaking thought of watching someone grow close and then losing them to one idiotic decision. Credibility can be found in the fact that budweiser, a beer company, is informing and raising awareness on the deep relationships that can be lost from irresponsibly consuming their product. With that being said, Budweiser is persuading to buying their product but showing that they care by reaching out to consumers about the tragedy of drinking and
It leads right back to being reliable and trustworthy. This advertisement gives a sense of comfort and individualism to the consumer seeing it, and it affects them, making them feel good. Once again, this advertisement uses the emotional appeal of being an individual and unique to lure in
It convinces the viewers that the product is hand grown by American farmers and consuming this locally grown product shows your patriotism to your country. Lastly, the ad appeals to pathos. The image of a little girl smiling while holding an American flag convinces the viewer of two important emotion or feeling: happiness and love. You can see in the little girls face that she is happy and proud. Also, by holding the American flag shows the love she has for her country just like the farmers who hand grown this locally grown
“It all begins and ends with your mind. What you give power to, has power over you if you allow it” -Joyce Meyer. There is power everywhere but it only goes as far as one lets it. In The Scarlet Pimpernel, by Emma Orczy, Chauvelin has power over Marguerite because she is fearful of him.
It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.
The drink’s name is essential for customers to go outside and buy it, yet, in the ad the company hardly mentions the name of the drink. If the advertisement included the drink’s name throughout the commercial and mentioned it multiple times it would bring more awareness to the drink. Awareness directly correlates with people not forgetting the name of the drink which in return will increase sales of that drink. To make the source more effective would be to include some humor or satire. Humor is a great way to include the audience into the ad but provides great entertainment.
Eighthly, autonomy was most noticeable, when the ad exhibited A-B to stand out from amongst the crowd of beer companies, as a “breed apart,” because no one else cares like A-B. Ninthly, A-B encouraged survivors to feel safe, when unable to attain drinking water, that this company was already on its way to the rescue. Tenthly, aesthetically, the beauty of the can labels, proudly displaying the American colors of red, white, and blue on clean silver cans enticed all consumers. Finally, the psychological needs were fulfilled, as the imagined desperation for water, due to thirst, was quenched through the clean, clear, cold can of A-B water. Now, although the ad met these criteria’s, there was a few ethical and potentially legal issues, that may arise.
The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are
On the Origin of space and time Understanding the reality of space and time has been one of the main themes of many of the great scientists and philosophers such as Newton, Leibniz, Kant, and others. However, these scientists and philosophers had different arguments. While Newton argued that space and time are real and absolute, Leibniz and Kant argued that space and time are ideal, but for Leibniz space and time are object-dependent, while they are mind-dependent for Kant. All these thinkers’ perspectives counted on the Euclidean geometry and the associated understanding of motion, but they were refuted by Einstein’s theory of relativity and Poincare’s mathematical conventionalism.
The second ad I will discuss is one we all know and love it is the Christmas Coke advert. When this ad returns to our TVs every year we know it really must be coming close to Christmas. Coke being one the #1 selling soft drink brands in the world did not get here by chance they have used ingenious marketing strategies for over a century. Coke continues to brand itself as a delicious and fun brand with many different campaigns throughout the years such as ‘Share a Coke’ and ‘Open Happiness’. The brand focuses on the idea of bringing people together to enjoy the simple pleasures in life.
The End of the Game Although the bed was quite comfortable, Rainsford could not seem to fall asleep. He stared up at the ceiling and studied the patterns through the faint light coming from the bright, full moon as it peaked through the window. He turned on his side, his back towards the window. He began to sink into deep thought instead of a deep sleep. Nothing seemed… “real” to him at this point.
