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Mkt101 International Marketing

697 Words3 Pages

MKT101
Olmsted
Essay Portion- Exam #1
Fall 2017
Hamza Mustafa

Does providing a good value always require that marketers sell products and services at rock-bottom prices? Why or why not? Please give specific examples to document your response.
Ans Providing a good value to customer not always require to sell products at rock bottom prices because every company has it’s own reputation And have their own customers. People love different things about the brand they use and there are different brands according to the quality level of products. People who normally buy expensive things tend to buy them even if they are on the retail price or on sale price. It does require some time when a company is new and want to gain a customer. For example the brand “ North face ” is an expensive brand. People love the quality and buy it usually on retail price and that’s why they don’t usually have sale and they even do not need to gain customers whereas on “ Aeropostale “ whenever i go i saw a huge sign says 40 % or 50 % off to gain customers attention.
There are 4 macro strategies that focus on developing sustainable competitive advantages. Identify and briefly describe each one. …show more content…

In Customer Excellence we have to build and maintain customer loyalty and providing excellent customer service. To the customers and satisfy them. In Operational Excellence we have to achieved it through efficient operations, supply chain management, good relationships with suppliers, and great human resource management. In Product Excellence it can be achieved by proper branding for the product,positioning and creates high perceived value. In Locational Excellence we should have good physical location for the business, and there should be internet

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