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Mondelez Industry Analysis

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Industry Overview:
Mondelez operates in a very well established and crowded industry that, despite market research and insights, remains very susceptible to changes in consumer preferences. This constant fluctuation would be difficult in itself, but when you consider the expansive portfolio of food products offered, the risk increases as a multiple of items available to market. Common packaged food items within this industry include ready meals, baked foods, breakfast cereals, soups, baby food, potato chips, nuts, instant noodles, candies, pasta, biscuits, sauces, dressings, condiments, and carbonated beverages among many other items, all of which revolve around unique consumer snacking preferences. Because of the wide-variety of options made …show more content…

Consumers are favoring nutritious snacks, which has added additional selling points for packaged products offered throughout the industry. Packaged food providers have also responded to the increase in health awareness by providing an emphasis on gluten-free, diabetic, and low calorie food market offerings. Mondelez, more specifically, plans to further increase its attention towards more wholesome products and offering nutrition information to consumers through informative labels. The company hopes to achieve half of all revenues generated from nutritious offerings. To do such, Mondelez will dedicate nearly 70% of new product development to healthier products, reducing saturated fat and sodium in its products by 10%, and eliminating artificial colors and flavors from many of its brands by …show more content…

Realizing the importance and scalability of E-commerce as a sales medium, Mondelez has been actively aiming to improve its online presence. The company has set a goal to double its online revenue over the coming years, particularly on social media where most millennials are spending a substantial amount of time. To help improve its online point of sale opportunities, Mondelez has recently partnered with ChannelSight, an online technology provider. This global partnership is viewed as a crucial step in improving and accelerating growth, both online and in-store. The company also believes that by shifting focus to e-commerce, both return on investment and sales growth of the company’s Power Brands will

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