The Kimberly-Clark case is different from other e-tailers because they created a virtual reality tool that allows retailers to gain a better knowledge of shoppers’ behavior (O'Brien & Marakas, 2011). The process for product testing has become quicker and more proficient. The tool gives Kimberly-Clark the ability to test how well products will perform and how consumers will react to new and existing products. This information helps retailers to see where to place the products on the shelves and see advertising displays without placing them in a store. Kimberly-Clark virtual tool allows retailers to cut down on the time and cost of research and development and products are able to get the market faster. Consumer buying habits are tracked in a …show more content…
Online, the product search will retrieve all items that meets the criteria of the inquiry and the products do not display in rolls of shelves like a virtual store. Online retail stores offer shoppers convenience that consumers have come to expect and different ways to make purchases (BEAUCHAMP & PONDER, 2010). Online retail stores provide cost savings to the customer and a better variety of choices for different products and sizes. Online retail stores give the company the ability to reach people that they would not be able to service in brick and mortar store (Wang, Baker, Wagner & Wakefield, 2007). Online retail stores are adding a touch of excitement and liveliness to their Web sites to attract and retain customers. This is being done in addition to navigating the customer through their shopping experience (Wang, Baker, Wagner & Wakefield, 2007). Online retail stores have transactions with consumers that take place in real time and are interactive (O'Brien & Marakas,