Moretz And Surti Case Analysis

Introduction
The Canadian banking industry comparative to other banking industries worldwide was actually very attractive to use as a business client, but unattractive in the amount of risk involved due to both increased regulation and tight competition. However, what makes PC finance special is their resources and capabilities to stand alone in the no-frills segment. Many resources and capabilities proved fruitful as their strategy of brand loyalty and customer trust was the tipping point that made them one of the few standing in this segment. But the case suggests that PC’s future is undetermined. The overall industry trend for more corporate banking and increased overall consumer debt makes their future unclear. A Blue Ocean strategy will

However, PC Finance has several resources and capabilities that are on their side to propel them and keep them at their position. One small but important detail is its size. According to the case, PC Financial Services caters to nearly 3 million customers and has revenues of 739 million Canadian dollars (Moretz & Surti, 2015, p. 1). Customer brand loyalty has pull with the company’s performance and does mean the difference between success and failure. The initial growth of the company and now its current success is also attributed to its history and partnerships. An important resource that PC has is its mentorship with CBIC. Though the institution did go through some rough times while trying to expand to the US in the early 2000s, the success that followed seemed to make CIBC’s downfall a blessing in disguise. Its focus on the domestic market propelled the company to win a few merits including being “recognized as one of Canada’s Best Employers for New Canadians. In 2010 and 2012, the company was ranked among the 50 Most Socially Responsible Corporations in Canada, and…In 2012 Bloomberg listed CIBC as the world’s third-strongest and Canada’s strongest bank” (Moretz & Surti, 2015, p. 18). This is a key player in PC Financial Services’ portfolio of resources, because they were such a strong mentor and one of the Big Five. Another key resource in its history is its connected to the no-frills grocery brand Loblaw’s Limited. This connection allowed for another trusted branding resource and open the way to capabilities of offering a points system for customers who used both services. According to the case, this connection led to the adding of many more capabilities and resources such as the customers’ ability to use many retail services through a wide network of ABMs and later in 2001 use