The project seeks to examine the complex relationships between various elements of media and the impact they have on society and storytelling. It acknowledges the power of media to shape perceptions and behaviours, as well as the agency of audiences in actively engaging with and reshaping media texts. The project also highlights the ongoing challenges posed by issues such as intellectual property laws, and ethical considerations around fan-created content. Ultimately, it aims to deepen our understanding of the ways in which media influences and reflects our world, and the potential for creative and transformative possibilities within these systems. Throughout the runtime of my video essay, my goal is to position movie syncs, and fan activities …show more content…
It allows audiences to merge different forms of media, such as music and film, to create a new and unique experience. This creative activity demonstrates the power of media to shape our perceptions and behaviors. While the impact of media on our lives is undeniable, the active role that audiences play in shaping media texts is equally important. Movie syncing offers a transformative possibility, elevating even the most conventional of movies. The analysis of movie syncing as an art form helps to reframe its position within popular culture and underscores the importance of media convergence and the shift in the way media is produced, consumed, and circulated. Participatory culture, facilitated by the internet, has enabled independent creators to gain more exposure and broader circulation through the reconfiguration of media power. However, the legal and ethical issues surrounding fan-created content continue to pose challenges, In her article, "The Cultural Economy of Fanwork in an Age of Intellectual Property," Tisha Turk examines the legal and ethical issues surrounding fan-created content. She argues that fanwork plays an important role in the cultural economy, providing a way for audiences to engage with and extend their favorite media texts. However, she also acknowledges the challenges posed by intellectual property laws and the need for greater recognition and protection of …show more content…
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