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Narcissistic Personality

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According to (Watson, 2012) Narcissism is studied through sampling from undergraduate students, this study makes use of the Narcissistic Personality Inventory, the Big Five Inventory, and the Achievement Goal Questionnaire to verify the recognized relationships between narcissism and the Big Five personality trends of extraversion and agreeableness; to confirm the known relationships among the Big Five personality traits of extraversion and agreeableness and purpose orientation; and to explore a formerly undocumented empirical relationship among narcissism and performance goal orientation. Results of this exploratory research indicate that even as narcissism does make contributions to overall performance intention orientation.
(Bhuvaneswari …show more content…

He explained Impulsive buying and compulsive buying focusing consumer behavior. He found the difference in Impulse buying tendency and Compulsive buying tendency effect shopping experience. He used Survey method and online shopping diary to find impact of urge to buy through effect. Flight chose this topic to research because there is always an ambiguity to differentiate between Impulse buying tendency and compulsive buying tendency. Both the factors are on scale of unplanned buying. Supporting this point of view this research concludes that while both tendencies increased buying urges and excessive purchases, it’s only the focus of buying which differs. Findings says that the behavior associated with Impulse buying tends to be more Acute, outcome oriented and product focused. While the behavior associated with compulsive buying is problematic and repetitive. Therefor it can be possible that both behaviors can simultaneously occur in same individual but emotional stability may differ or trigger the purchase …show more content…

The study looks into the relationship of personality traits and three general personality traits, Lack of control, stress reaction and absorption. Additionally, this study identifies internal and external stimuli wich triggers buying behavior. Internal cues include respondents’ positive and negative feeling states. Environmental/sensory cues encompass atmospheric cues in retail settings, marketer-controlled cues, and marketing mix stimuli. Further on this study involves the relationship of three personality factors and Internal and external stimuli on specific buying cues. Along with it high sensitivity and low sensitivity of purchase among buyers also being measured. (Youn & Faber,

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