User Experience (UX) includes every aspect of the end-user interaction with any offering- product or service. The primary requirement for any company is to match the needs of the customer without fuss. Simplicity and elegance are key design languages that are currently strong in the market today with respect to software and visual design. All these designs must seamlessly merge all the offerings.
With the acquisition of Navylitics, Wingify looks to make improvements on it and port it on to VWO. The core utility of the features set to remain, while the user interface and user experience are to be matched with those of VWO. Thus Navylitics needs to be seamlessly installed over VWO, replacing the existing functionality.
As a part of the project,
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• required metrics and graphs are added.
• real-time preview just below to see how the card will be displayed.
• the peeks can be named and saved.
• they can also be pinned to the dashbard. Figure 30: Mock-up to represent how peeks can be created.
Projects
The following pointers explain the functionality of this mockup:
• projects are essentially set of pages/CTAs that are grouped together as part of a same campaign for observation.
• the project page provides more in depth details about the projects.
• the 'study' cards are custom build by the user, same way as the peek cards.
• collection of data from these cards can be made into a peek.
• be default, studies are created by grouping pages based on domains and showing default metrics and graphs.
• studies are more interactive than the peeks.
• they provide alternate method of pulling up reports to the report central. eg. clicking on a point in the line graph of visitors pulls up a heat-maps of the visitors on that particular day.
• the functions setup are shown below. They can be started or stopped. Checking a box triggers a dialogue box with which the essential webpages and trackables are selected. Sample tracking can also be