The progress of technology has made mass media more accessible to people. The mass media, especially the electronic media, is quicker in making its impact on the people and the impact is also long lasting. While the radio and television are a powerful medium for appealing to mass audiences, it reaches people regardless of age, sex, income, or educational level. In addition, television offers sight and sound, and it makes dramatic and lifelike representations of person’s life.
Radio and television play a vital role in the lifestyle of the people. At the basic level, they inform people about various things in various ways and through a variety of programs. For example, in a country like India, that has a high rate of illiteracy, when radio and television are launched in 1959 it helps people to inform and educate
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By the end of the 1950s, most countries in the Western hemisphere had access to one or more television channels and it becomes one of the most popular products in AMERICA. As a result, it helped make professional and college sports big businesses, and sometimes provided excellent comedy and dramatic shows to vast audiences that might not otherwise have had access to them. However, this result impacts positively and negatively in American society and across the world.
For instance, here are some examples of negative impact in US:
• Children Watching Violent Broadcast TV Shows Exposed to Guns or Bladed Weapons Every 3 Minutes.
• The most violent shows on broadcast TV have essentially similar levels of violence as the most violent cable TV shows, rendering untrue the popular assumption that broadcast TV is a “safer” media environment for children.
• 2/3 of children in the United States have television sets in their bedrooms.
• Children watch about 28 hours of television a