New Belgium can maintain its strategic focus as it continues to grow by continually providing high quality ethical business practices which have contributed to the overall growth of New Belgium Brewery. Even more importantly, they must continue to institute the well respected brand and catering to its employees and customers. Moreover, New Belgium must ensure they maintain a competitive advantage by being a company that is environmentally friendly and conscious of protecting and preserving the environment as well as reducing waste by implementing the reduce, reuse, recycle methods. Another essential and vital aspect to maintain its strategic focus would be to reduce the amount of resources used and keep cost low in the production of their …show more content…
They must continually build and foster quality, partnership, ownership, and philanthropy. Furthermore, they must continue to implement methods to gain and keep the loyalty of their customer base and upkeep the positive brand image they have built over the years. Even more importantly, they must rely heavily on smart decision making such as new distribution sites and a means of providing eco-friendly practices all the while giving the customers what they want which is good quality beer. Essentially, they must keep their employees engaged and involved and continue to allow them to voice their concerns and ideas. The employees must still feel as if they are a priority in the company. Moreover, Ferrell and Hartline (2014, p. 358) imply that, New Belgium Brewery must continually reexamine all its ethical, social, and environmental responsibilities to ensure they stay current in their means of operation. Furthermore, in order to continually enhance their brand and stay competitive they must maintain innovative methods to market their product and reach more target