Sab Miller Competitors Analysis

Rivalry among existing competitors

Since there are a lot of brewing competitors in the industry the competition is very high. The battle among big beer companies and craft brewers is becoming unpleasant. Competition can be won by providing better tastes to give customers exactly what they want. The low switching costs from buyers have also produce a very competitive situation. There are several firms that control the market in the world of beers and to maintain the power they are constantly fighting with strong marketing like; Anheuser-Bush InBev the maker of Budwiser, SabMiller, Heineken, Carlsberg, China Resource.

You tend to see an increase in rivalry when you have a large number of competitors. As of today, there are more than 1,500 breweries in the United States. This includes the number of all breweries both premium

In the 1970’s Miller Brewing company was acquired by the tobacco company, Philip Morris. Miller and Coors were involved in many different mergers throughout the 70’s and into the 2000’s. The most notable merger came in 2007 when Coors and SAB Miller announced their joint operations in the U.S. Although, Coors and SAB Miller held the second and third spot on the top three lists of brewers, their combined efforts did little to affect Anheuser-Busch which still had 50% of the market share alone. With the merger of these two companies we saw a change in the CR4. In 2008, the top four brewing companies by total beer sales in volume were Anheuser-Bush holding number one, MillerCoors in second, Pabst Brewing Co. in third, and Boston Beer Co. taking fourth. Although we have 4 companies leading the pack in terms of total volume sales, we have to give it to Anheuser-Busch for really stealing the game. They have been on top of the beer industry since 1957 when they officially became the largest beer producer in the United States, a spot they have yet to