Newton Ad Agency Essay

The expansion of Newton Ad Agency into the Fayetteville, North Carolina arbitrates new challenges for the business. The first is, who will be the internet provider and whether they utilize bandwidth, fiber optics or DSL. Also, what kind of software will accommodate the internet speed? Additional variables include location, network, and the ability to "target a specific group of users" (Taylor & Curran, 2012, p. 275). In this way, long distance communication with the central office in Austin, Texas is vital to the success of Newton Ad Agency. The other thing to consider involves the internet provider handling the geographic IP address for exclusivity (Taylor & Curran, 2012). In other words, the provider must isolate the correct and corresponding IP address to aid in direct connectivity and less interference from other networks. However, considering the rural location, and the extensive need to communicate to other offices outside of the LAN the internet must deliver a connection to a broader network the WAN. Century Link and Spectrum are two communications providers for business, but Spectrum's advances in fast broadband speed are ideal for cloud computing, virtual technology, hardware, software, and printer configurations for a wireless network. The two internet service providers in Fayetteville, North Carolina available to Newton Ad Agency are Century Link and Spectrum. Both ensure a reliable network but Century

Meaning is the bandwidth adequate to allow multiple users on the network to send and receive data without intermission? So, North Century Link's DSL reaches at the most 3 Mbps while Spectrum's high-speed internet bandwidth speed is 512 Kbps (C., 2017; C., 2017). By this, the speed of DSL is incapable of conducting teleconferencing and supporting the wireless networks to allow virtual conference calls. Newton Ad Agency must decide what services and products work best for its new