Milestone Two: Nissan Case Study Nissan, one of the largest Japanese automobile company and how they endured some of the most significant challenges before and after the 9.0-magnitude earthquake in Japan. However, on March 11, 2011, a 9.0-magnitude earthquake and tsunami struck the coast of Japan resulting in a devastating impact on the Japanese economy were more than 80% of the automobile industry stop producing including Nissan original equipment manufacturers (OEM) (Schmidt & Smichi-Levi, 2013). Even though Nissan Motor’s net worth has reached 48.1 billion dollars today, a few years before the devastating earthquake Nissan automobile faced many obstacles like bankruptcy, along with the Global Liquidity Crisis before entering a global alliance with Renault of France (Staff, 2010). In results, the huge …show more content…
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