Nonprofit marketing is an overall strategic plan to promote your organization’s message in a specific way to solicit donations. Market the nonprofit’s anniversary as a way to promote communication through the local community and recognize all the hard work that goes into your organization. In this technological fast paced era, the best way to enhance your nonprofit organization is with digital marketing.
Recognizing the Anniversary
Whether you are celebrating your first anniversary or hundredth, recognize the anniversary as part of your digital nonprofit marketing campaign. Consider these 3 simple tips to help increase your visibility on the web to enhance potential donations.
1. Video Marketing
With the wide spread use of the Internet and cell phones, videos can be made easily. Video marketing can be a powerful resource tool for
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The videos can be used to discuss the mission or vision of the organization. Another video can be uploaded to discuss an upcoming project and the need for support. Or you could recognize your dedicated employees. Videos are often shared among numerous sites increasing visibility.
2. Web Design
Web design should be focused on the achievement of your anniversary. Consider a special logo or incorporate your brand logo into a new design to help recognize your anniversary. To enhance community involvement, consider presenting the new logo design as a contest. Depending on the size of your non-profit, you can involve the local community, local school system or invite people to upload a logo design to your website.
To increase the amount of people to go to the website, you may want to pick five top logos to be voted on. The more traffic generated to the site for voting purposes will give opportunities to solicit for donations. Every time you can attract a person to the website, you have the potential of receiving a donation.
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