Nisarg Shah Prof. Neeti Bose FSLE2013000919 Introduction to Art and Art Theory Date: 3rd October 2014 Objectification of Women through Advertisements Advertisements are the biggest source of publicity for a product. They influence the cultures and the society. Images in advertisements have power to shape our perception on the way we look at the world. Every day we move through a visual world of advertisements and newspapers, photographs and magazines, cinema and television, websites and internet: an optical empire that is regularly criticized for its power to shape our lives. This visual collage accompanies us from morning to night. The power of the images that these visuals have produced is inevitable. They are a part of daily vision, contributing to the way we look at and understand our world. We constantly select images and it is often the image rather than the written text that carries most of the message. Most of us are so familiarized to this world of images that we read most of what we see without much thought. Rutledge (in Fox 1994) wrote that “images not only shape what we know, they affect our behaviour as well. They drive us to buy, to vote, to protest, to join, to dislike, to admire, to desire” This essay talks about how Social media initiated objectification of women, by, looking …show more content…
She looks healthy. During that time, women were to be healthy and not skinny. This behaviour also is due to the Advertisements. Advertisement portrayed chubby female figures and hence a round body was desired by the women of that generation. In and after 2000’s the trend of being slim started setting in. This was a consequence of the western influence. Women are thin, generally tall and long-legged. All “beautiful” women in ads conform to this norm. Women are constantly pressured to achieve this ideal, to feel embarrassed and guilty if they fail, and to feel that their desirability and lovability are dependent on physical