The message appeal Old Spice used was humorous appeal, for Old Spice the marketer used an attention grabbing method such as humor to retain the attention of their target base consumer. Initially, when I was younger Old Spice was a cologne my grandfather wore. In time to Old Spice was referenced as an old person’s product being used as cliché lines in 90’s movies. With the reintroduction of Old Spice with a fresh look, smell, and target consumer base. The marketers had to go outside the box the appeal to the intended group, using humorous extreme ads was the way to go to attract a younger audience. For example; dog wearing sunglasses, frequently asked questions also known as the “school of swag” for young men coming into puberty. These are