Mohammed Shahriar Keith Evans English 1301 11 November, 2016 Quiz 5: Old Spice Very few advertisement products are as memorable as a trailer for old spice called “The Man Your Man Could Smell Like.” Even without the use logos, this commercial is successful due to how it masterfully utilizes ethos and pathos to make it very memorable in the eyes of the audience. An example of ethos can be seen in the very first shot of the commercial, it sets the tone for what the ideal man is supposed to look like.
A very famous Snickers commercial that is still talked about today aired during the 2010 Super Bowl. This advertisement is known as the “Betty White Snickers Commercial” which combines humor and a common ground for the audience to relate on. In the commercial you see Betty White playing in an all male football team. As the ball is being thrown to her, she gets tackled onto ground and misses the ball. Betty stands up and walks back to the team huddle, covered in mud, obviously exhausted from the play.
LaPlante’s overture is based on Daniel Emmett’s “De Boatmen’s Dance,” a ninetieth century minstrel song that celebrates the boatmen of the Ohio River. Emmett, an Ohio native, is also credited with writing thirty minstrel tunes, including Old Dan Tucker and Dixie. Minstrel songs, the first American-born music genre, signaled the start of a prolonged tradition of African-American music being appropriated for mainstream audiences. Touring minstrel shows, which afforded audiences in various regions of the country exposure to the same music, propelled the development of American popular music in the nineteenth century (Cox, 2011). Although minstrel shows were advertised as authentic versions of African-American music, white northerners composed
This plays into logos since everyone's sweat smells and we all have had one of those days when even though you put deodorant on it still fails. The commercial is insinuating that Old Spice will not fail. At the end of the commercial the theme song is played and an image of their products with the line “smell ‘em who’s
It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.
Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.
Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”
My advertisement I choose to do is was a Cheerios commercial. When searching for the perfect commercial I came across this one. It definitely showed many powerful and meaningful connections. When you first see this commercial, it shows a family. The mother making food, the father sitting in the table with little Gracie eating a bowl of cheerios.
Ad Analysis: Polo Red Cologne TV commercials are usually a complex and subtle form of advertisement. Advertising has grown immensely as an industry ever since the mass production of the television. The commercials we see on the television appeal to one’s wants more often than needs and have rather silly reasons why purchasing their product is worth the price they ask for. James B. Twitchell in his article What are we to advertisers states that Rosser Reeves, an advertiser, explained that he, “...used to hold up two quarters and claim his job was to make you believe they were different, and, more importantly, that one was better than the other”(178). In this paper I will discuss a TV commercial made by Ralph Lauren that advertises its cologne
Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the
Option 3: Research, Read, Design Johnson’s Baby bath, TV Commercial Ad: The commercial starts out with a mother giving her baby a bath, and the baby seems peaceful and don’t mind at all. Actually, there is a narrator stated that the moment a baby is washed in Johnson and Johnson Baby Bath, there be more than clean, and that the lather and smell will help stimulate their minds, and that the bath help them develop and nurturing their physical and it enhance them.
Introduction Critiquing this ad on how it attracts customer to buy their product. I will talk about what is motivating or attracting the customer. Sometimes it’s the meaning behind the ad or how the product is represented. Nikes is using one of the most popular strategies that are successful in promoting its product and increasing income. When I first saw this ad I immediately knew they were comparing the iron man suit to the shoes showed in the ad.
By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
The promotions and advertisements engage men, ladies, elderly, and kids. Snickers try to snatches the crowd by utilization of setting, illustrations, and and their colourful themes. Snickers uses integrated advertising communications to contact most extreme group of viewers through popular media channels. The motivation behind the TV advertisements are to make something so memorable, that the item can get into the customer's long term memories. Snickers big idea was to be the first thought the purchaser have when they're eager and on the go.
1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.
