On Campus, It's One Big Commercial By Natasha Singer

Natasha Singer does a great job of conveying her message that companies sometimes push themselves onto people in unethical ways in “On Campus, It’s One Big Commercial” by using anecdotes, bandwagon, and also negative diction. One time she used an anecdote she talked about how American Eagle gave college students some free American Eagle apparel to help freshmen move into college while wearing an American eagle shirt that was made special for the move in event. The students were also giving out American eagle pens, water canisters, and coupons. These students did not even tell the administration that this (American Eagle paying students to advertise) was taking place (837). She uses multiple examples like this throughout the story, but she uses this one in order to show how some of the actions that are taking place on the college campuses are not even known about by the administration.

Crisp, the university’s vice chancellor for student affairs said that “he was unaware of the American Eagle effort on his campus” (839) and that “They are not supposed to be using the opportunity to help people move in as a way of forwarding commercial ventures” (840). These anecdotes also have satire, with the words like “commercial ventures” and the way “effort” was used. These together also create pathos, because they make it seem like these students are rebelling against the authority in these colleges. This makes it seem like a worse thing than it is, especially because “commercial ventures” has a negative connotation, usually do do with a someone misleading someone. Singer also used bandwagon in her essay, to show how the companies choose only certain kids based on popularity. The way that companies choose who they will hire is based on popularity. One student who is a brand ambassador for H.P. laptops has “more than 1,300 friends” (841) on both facebook and twitter and uses both of these to promote