Why Are So Many People Obsessed With Supreme By Jamie Clifton

577 Words3 Pages

“Why Are So Many People Obsessed with Supreme” critical analysis “Why are so many people obsessed with Supreme?” an article written by Jamie Clifton, discusses the reasons why many teenagers spend thousands of dollars and so much time waiting for the door to open, just for a glimpse of Supreme’s merchandise, and if they were lucky, a chance to buy a pair of boxers. Clifton doesn’t focus on one particular cause, but rather provides his readers with multiple arguments as to why people choose Supreme. “We need, psychologically, to distinguish ourselves” Dr. Dimitrios Tsivrikos, a psychologist, tells Clifton when he is explaining that teenagers are trying to “build their identities” with objects from Supreme. Furthermore, a great amount of individuals …show more content…

One feature that stands out the most is the repetitive use of rhetorical questions. A couple of examples include: “Why do people build Supreme shrines in their bedrooms and not get embarrassed about it? Why are teenagers buying plane tickets to pick up a pair of boxer shorts?”. By utilizing rhetorical questions, he is emphasizing his points by examining the decisions of these millennia’s. Additionally, many pictures are posted online, and even gifs are used in order to give the reader an idea of the extent to which people are willing to go in order to buy Supremes goods. It is important to note that Clifton is informal in this article because he wants to explain to his audience, which are people who want to understand adolescents why they want Supreme’s goods. In a part of this article, he is criticizing people for their decisions when he says “But that's fine..even if it's just a pair of boxer shorts”. It makes the audience feel as if he is talking directly to them as if they are having a conversation where he is explaining them the reasoning behind these millennia’s choices. Clifton makes a great point at the end of the article when he says that they are riding on their “authenticity” and if Supreme keeps opening new stores, they will lose all of their credibility. He shows his readers that everything that makes it unique will soon disappear, so he inquires why they would want to buy it later