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Organization And Product/Service Overview: Pottery Lane

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To conclude this winded journey, the marketing world that Pottery Lane operates in and how Pottery Lane currently operates needs to be understood, additionally identifying ways in which to help Pottery Lane, an overview of organization and product/service, a market analysis, marketing strategies and marketing mix suggestions, a marketing budget, schedule, and monitoring setup and predictions, and a complete executive summary must be complete.
Organization and Product/Service Overview
After a long year of thinking and deliberating about this idea of a place where people can come, learn, and appreciate the process and making of pottery, Kelly Kermode finally built a business with the assistance of her loved ones, helping that idea to come to …show more content…

This is where Pottery Lane is separated from its competitors because of how they demonstrate community and belongingness to one another as well as to both customers and employees. This is why customers keep coming back and want to experience more of what Pottery Lane has to offer. Pottery Lane not only teaches pottery and ready-to-make products, but they also offer classes, membership, and workshops. Customers can choose between 8-week programs or K12 programs. Classes cost $460 for 8 weeks (approximately 2 months) and include the following: 1 class per week, Open Hour membership, and clay up to 1000 cm inches provided, quality instruction, access to tools and supplies, several clay bodies to choose from, custom glazes, as well as oxide washes, bisque and glaze firings, gallery-style celebration at the end of the course, clay & glazes, firing costs (bisque and glaze firings); and this includes all necessary tools and supplies for pottery-making (Pottery Lane GR, 2023). The K12 Classes cost $410 for 8 weeks of instruction, being intended for students of all ages and different skill levels. "We teach ceramics through a project-based approach, while also developing skills. "This enables Potter Lane to deliver personalized education and work with individuals at their appropriate levels" (Pottery Lane GR,

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