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Outline For Business Analysis Paper

597 Words3 Pages

Business Analysis Paper – Guideline

Company selection: Select a large enterprise, at least 1000 employees or more
Group Selection: Individual

Proposal should include
– The company you have chosen to research
– What industry they are in, and general competitive environment
– Where they stand – market share, positioning
– What questions you plan to address in your project
– Where you intend to get the information

Objective
Analyze how your company competes to be a leader in their field, focusing on the utilization of information and information technology.

This project description is deliberately open-ended, giving you the flexibility to focus on the areas most relevant to your topic. You should plan to include sections such as
(1) A summary of the …show more content…

Porter’s five forces
b. Explain and Describe the 7 P’s in detail
c. The differences between competing products
d. What core values and competitive advantages separate your company from others
e. Long term and short term goals
i. Are they clearly defined ii. Do the company strategies line up with these
(3) Describe the information management in the company
a. Centralized?
b. Do they outsource at all? Develop technology in house?
c. Who makes decisions regarding IT projects?
d. Do they have preferred vendors with exclusive agreements?
e. What technology did they use?
f. What role does IT play in the company success?
(4) Describe at least one major transition or strategic decision they have made
a. What brought about the change?
b. Why did they decide the alternative they selected?
c. How successful has this been?
d. Where would this fit on the strategic grid?
(5) The financial and management status of the company
a. Is the company growing?
b. The business model they use
c. The organization structure they use
i. Who makes what decisions?
d. Is the proportion of money from different products changing?
e. How about return on investment? Profit margin? Other financial measures of interest
(6) Projections for the

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