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Oxfam's Ansoff Growth Strategy

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Ansoff Growth matrix is a marketing planning method that helps a business determine its product and market growth strategy. The four different strategies are market penetration, product development, market development and diversification. Relationship marketing is a long term strategy that organisations use in order to build relationships with individual customers.
Market penetration
Tesco PLC sells branded cans of beans. Tesco beans are only sold in Tesco. This organisation pays money to people that make their beans so they can sell them in their own retailer. In this process, Tesco is selling more of its existing products to its existing customers but they also try to attract customers from their rivals in order to increase profit. This …show more content…

They create new products for new markets. For example, Oxfam hold fundraisers and other events to attract new donators which would be families as it is entertaining for them and this will encourage more people to attend which will increase the total amount of donations they will make.

In conclusion, Tesco’s aim is to maximise profit so that they can expand and end up as the number one retailer in the world. Whereas, Oxfam’s organisational goal is to create a world free from poverty. However, these two businesses have similarities because they both need to attract more customers and also want to be known in different countries to achieve their purpose.

Constrains and limitations
Constraints and limitations are things that hold a business up from achieving its potential. The phrase "legal constraint" applies to something that is restricted because of the law. A limitation is something that limits a rule or condition, it limits the quality or the achievement.
A voluntary constraint is when a company voluntary says they will never do this or they will always do that. These things do not have to be done but yet they do them anyway to give them a better reputation with the public. An example of this would be always recycling their used materials or paying their employees higher than minimum

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2. Overview of Tesco Tesco

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3. Threat of new entrants High barriers to entry in the industry. Licensing requirements are high. There is a minimum size requirement to achieve profitability and the initial investment is required and fixed costs of operating. How much of the control is in the hands of existing players of the market or key resources?

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Tesco is amongst the largest food retailers in the United Kingdom (U.K) with over 3,400 stores and staff amounting up to 310,000. Tesco operates predominately in Europe and America with their headquarters located in the U.K. Tesco has the greatest market share in the U.K dominating approximately 28% of the overall market at the end of 2017. However, there is a constant battle in the highly competitive U.K supermarket industry with the four major players being Tesco, Sainsbury, ASDA and Morrisons. In recent years, Tesco has had to change their business model as well as their services to stay a market leader and differ-entiate from the competition. To find the main sources of competitive advantage that Tesco has over its competitors an analysis of the structure of the industry should be under-taken (Porter, 1980).

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' The main aim for the firm is to stay as the UK 's leading supermarket and provide good quality services and products at a low cost so that they are cheaper than their competitors. Their objectives are to maximise sales which will increase their profits. They want to decrease their prices to make shopping cheaper for the average household. They want to introduce healthier products which will attract more customers and they want to help reduce food waste worldwide and guaranteeing surplus food goes to those in need. Brockenhurst college has many community values *********** Tesco is a public limited company (PLC) which means the public can buy shares in the firm.

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The tool is used as an analysis to illustrate how the company has set out to achieve its successes; as it relates to H&M the tool will focus on the company’s present and potential products as well as it customers. With taking into consideration of the ways that H&M can expand on its new and existing products in the existing and new markets. To provide an analysis on H&M, the analysis will focus on three aspects of the matrix; the market development, market penetration and product

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Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

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When founded, Coca-Cola developped internal for some time. For general speaking, internal growth is producing more of the same products or services, or improving the production lines by creating new products. It basically means that company grows within inside and gets stronger to the core. It is achieved by without incorporating other companies. The main advantage of internal growth for companies in general is that the company grows within the existing structure, so there will be no problems of structure or management systems.

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The legal factor include of the labor laws, consumer laws, safety standards and many more. This factors is significant because the company has to know about what is legal and what is not and follow the legislation that has been set by the government. For instance, Maybank follow the rules by the Malaysian government with setting the security in online banking system. This will keep the customers safe from cybercrime. Consequently, the legal play a main role in the PESTLE

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