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Swot Analysis Of Groupon

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KCOM 329 PORTFOLIO N.M. MNCUBE 23902078 31 October 2014 PEST analysis of Groupon Political Tax policies Government stability Trade legislation Political alliances within the countries Economic Developed versus developing countries Recession Currency fluctuating Interest rates Level of employment Social Ageing population Differences of culture Life style Wealth distribution Customers purchasing habits Technological Dealing with smart phones or android Internet business flexibility Rate of change Access to new technology SWOT analysis of Groupon Strengths 1. Large numbers of customers 2. Many deals and discount are offered 3. Both Customers and sellers get amazing discounts and sellers are able to increase sales. …show more content…

Stakeholder analysis is also known as public perception towards the organisation. This consists of two elements, namely visibility and reputation. Visibility Groupon is popular for only two reasons. Primarily, its subscribers are modern consumers who love to spend money. They particularly love to spend money where they get a huge discount or bargain. Therefore Groupon works because it provides motivating choices for its motivated group of consumers. Furthermore, Groupon can easily become viral, and its daily discounts spread quickly through email. Subscribers of Groupon like to forward the deal-of-the-day as recommendation links to their friend. That is why Groupon is so popular. Reputation Groupon’s brand image is very weak and has low reputation. This has a negative impact on the company’s wealth. Customers perceive Groupon as the worst marketing website ever because they are selling expire coupons and the saddest reality is that the customers have to pay before they can get their coupons and Groupon’s policy does not allow any …show more content…

Policy of Ad editorial changes. Many new competitors KEY STAKEHOLDERS AND PUBLICS Online marketing is one of the biggest industries in the world. Groupon and other competitors sell almost the same thing online; they have different types of stakeholders or publics. The stakeholders of Groupon will be identified. Enabling Stakeholders Groupon shareholders Board of directors elected officials investors Functional Stakeholders Employees Suppliers Customers Ad editorials Normative Stakeholders Competitors (e.g, Living Social & BuyWithMe). Diffused Stakeholders Specialist bloggers News/media organisations Public relations Officers Subscription agents The next publics have been identified as serious to the success of the Groupon Adwords launch. Some groups and individuals will belong to more than one public. Primary audiences: • Customers • Employees • Small

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First, the company provided great exposure to new customers through its daily email alerts (online marketing/advertising tool). Second, the company introduced new potential for price. Third, the Groupon platform paved the way for the so-called “buzz” factor in two key ways: Groupon consumers readily shared their Groupon conquests through social media outlets such as Facebook and Twitter and also spread word about the local merchant after they had used their coupons either or informally over dinner with friends. The consumers received various benefits such as access to huge discounts for venues and services they might have not tried or might never had tried in future. In 2010 alone, Groupon expanded from 1 to 35 countries and the reason for such a growth was by providing small- and medium-sized businesses (SMBs) with what they wanted most: more customers.

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